Website Give
About us
Give exists to alleviate poverty by enabling the world to give. Established in 2000, Give, together with its partners, is the largest and most trusted giving platform in India. Give enables individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding, corporate giving, cause marketing, and philanthropy consulting. Give’s community of 2.6M+ donors supports 2,800+ verified non-profits, serving 15M+ people across the country.
We are an extremely rare workplace that brings a fast-paced, high-growth start-up work culture, together with a compassion-driven high-impact work environment.
Our Values :
integrity in everything we do | empathy towards all | serve with passion | focused on scale
Job Description
This is a remote position.
About Give
Give enables individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding, corporate giving, cause marketing, and philanthropy consulting. Give’s community of 2.6M+ donors support 2,800+ verified nonprofits, serving 15M+ people across the country.
Established in 2000, Give aims to bridge the gap between the people who want to make a difference through giving back and those who need support. Give is led by a team of highly passionate individuals from top-tier institutions with decades of corporate experience.
What is the role?
Title: Brand Marketing Lead
Give is looking for a brand marketing lead to join us in our mission of scaling giving and making it bigger and better. We are looking for someone who can own and develop a differentiated brand marketing playbook and help us implement effective brand strategies to drive awareness, customer engagement, and loyalty. We are looking for a leader who can deliver results in this fast-changing digital landscape.
What will you do?
- Develop and execute comprehensive brand strategies that align with overall business goals.
- Plan and execute brand marketing campaigns to raise brand awareness and drive customer engagement.
- Identify the right media mix across ATL/BTL/ social media channels
- Manage the brand marketing budget effectively, allocating resources to different initiatives and tracking expenses to ensure ROI.
- Monitor and analyze the performance of brand campaigns and initiatives, making data-driven decisions to optimize strategies.
- Maintain and enhance the brand’s identity, ensuring consistency in messaging, design, and tone across all marketing materials.
- Conduct market research to understand customer preferences, market trends, and competitors to inform brand strategies.
What are we looking for?
- 5+ years of experience in leading brand/marketing initiatives, preferably in a related industry
- A marketing, business or technology degree or equivalent, MBA is a plus
- Experience running successful brand marketing campaigns across digital and offline channels
- A data-driven and analytical approach with solid knowledge of web analytics and social media
- Out-of-the-box thinking and a bias for action
- Excellent presentation, written, and verbal communication skills
What will you get?
- An unparalleled experience of working at a high-growth startup and contributing towards social impact at the same time
- A high-impact collaborative work environment
- Competitive market salary
To apply for this job please visit recruit.give.do.
