Website Bhumi Foundation
Primary Responsibilities:
- Create innovative communication ideas and deploy industry best practices to enhance effectiveness in building Bhumi brand.
- Design and monitor targeted online and offline campaigns. Use data insights and feedbacks for identifying growth opportunities
- Strategize and execute brand and lead generation campaigns for potential stakeholders: volunteers, donors and organisations like Corporates, colleges, schools etc.
- Strategize and support digital fundraising and engagement initiatives to acquire and retain donors and fundraisers.
- Responsible for orchestrating a cohesive PR strategy that amplifies Bhumi’s message, enhances its public image, and supports its overall marketing and communication goals.
Other Responsibilities:
- Develop and execute a comprehensive marketing and communications strategy that aligns with Bhumi’s mission and goals.
- Oversee the creation of marketing materials, digital content, and press releases to ensure consistent messaging across all platforms.
- Lead social media strategy, enhancing Bhumi’s presence on various platforms to engage with volunteers, donors, and partners.
- Collaborate with program teams to highlight successes and stories from Bhumi’s initiatives such as Ignite, Catalyse, and the Bhumi Fellowship.
- Analyze and report on the effectiveness of MarComm strategies in achieving organizational objectives, making data-driven adjustments as needed.
- Foster a culture of innovation within the MarComm team, encouraging new ideas and approaches to reach and engage our target audiences.
Educational Qualification/Experience:
- 8+ years of experience in the marketing / communications role
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Prior experience of working or volunteering with NGOs
Knowledge & Skill sets required:
- Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels
- Good understanding of web analytics, digital and social media marketing
- Use latest measurement frameworks for performance-driven marketing
- An effective storyteller and build the brand using related and consistent content
- Should be tech savvy.
- Knowledge of marketing tech stack is good to have
- Willingness to work in a multi-cultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with ability to supervise multiple projects.
- Proven track record of developing and executing marketing strategy
Other Details:
Scope: Full Time
Age Criteria: <35
Reporting to: Co-founder/Director – Marcomms
Expected Joining Date: Immediate
Location: Chennai(preferred) or remote
Minimum Commitment (in years): 3
To apply for this job please visit bhumi.zohorecruit.in.
