Job Opportunity for Head Social Media at ImpactGuru in Mumbai

About us

ImpactGuru.com, India’s leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses – be it cancer, transplant, accident, or any medical emergency. ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.

ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014. ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India’s #1 angel investor group) with participation from various other investors from the USA, Southeast Asia, and the Middle East.

ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among the top 5 early-stage startups in India by TiE, fe atured multiple times on CNBC Young Turks. ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. ImpactGuru’s senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40.

If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is also making a significant positive social impact to society, then Impact Guru is the right place for you.

Job Description

·         Perform research on current benchmark trends and audience preferences

·         Design and implement social media strategy to align with business goals

·         Set specific objectives and report on ROI

·         Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

·         Monitor SEO and web traffic metrics

·         Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

·         Communicate with followers, respond to queries in a timely manner and monitor customer reviews

·         Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

·         Suggest and implement new features to develop brand awareness, like promotions and competitions

·         Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

·         Proven work experience in Social Media

·         Hands on experience in content management

·         Excellent copywriting skills

·         Ability to deliver creative content (text, image and video)

·         Solid knowledge of SEO, keyword research and Google Analytics

·         Knowledge of online marketing channels

·         Familiarity with web design

·         Excellent communication skills

·         Analytical and multitasking skills

Benefits

●        Attractive salary & performance-linked bonuses

●        Health Insurance benefits

●        An opportunity to be in a leadership position of a high-growth start-up

●        Fun, casual & flexible work environment