Website Care India

POSITION/DESIGNATION

Assistant Manager – Media Outreach and Content Generation

GRADE/LEVEL

PROJECT/UNIT

Fund Raising, Marketing and Communications

DURATION

2years

REPORTS TO

Head-Marketing and Communications

LOCATION

New Delhi

TRAVEL

25-30%

ABOUT US

CARE is a not-for-profit organisation working in India for over 70 years, focusing on alleviating poverty and social injustice. We do this through well-planned and comprehensive projects in health, education, livelihoods and disaster preparedness and response. Our overall goal is the empowerment of women and girls from poor and marginalised communities leading to improvement in their lives and livelihoods.

During FY 2020-21, CARE India directly reached out to 52.7 million people through 53 programmes across 18 states, covering more than 130+ districts. We are part of the CARE International Confederation, working in 100 countries for a world where people live with dignity and security.

CARE India seeks a world of hope, tolerance, and social justice, where poverty has been overcome and people live in dignity and security.

Our goal is to ensure that women and girls from the most marginalized communities are empowered, live in dignity and their households have secure and resilient lives. CARE India aims to accomplish this goal by working with 50 million people to help them have quality health, education, livelihoods and overcome the effects of disasters.

Our employees are committed to CARE’s values, Code of Conduct, and safeguarding commitments towards a safe workplace for all, including the principle of ‘do no harm’. They are also responsible to uphold and strengthen our safeguarding commitments in their role. To know more about our safeguarding policies please visit our website link given below.

www.careindia.org | Regd. as CARE India Solutions for Sustainable Development

JOB SUMMARY

The Assistant Manager – Media Outreach and Content Generation will be responsible for media outreach and public relations along with content generation for all offline internal and external communication.

The position will be responsible for increased visibility in online and offline print and electronic media, as well as curating and publishing high quality printed material for building brand awareness and likeability for CARE India

ROLES AND RESPONSIBILITIES

Work with the PR Agency, as well as independently, for media outreach- authored articles, press releases, media partnerships, relationship building meetings and creating weekly media trackers
Manage all written content, design and execution for all communication products. This will include annual products, newsletters, annual report, project reports, fact sheets, overview brochures, and other similar assignments
Support for preparing project film scripts and execution
Conceive and create offline campaigns including content, design and execution for advocacy and fundraising
Curate existing photograph/ video library, add new pictures by taking photographs, and manage photography assignments. Collect content from the field.
Ensure that all communication products are of high quality and delivered on time
Work closely with the online digital and social media team to ensure synergy in approach, content and execution
Provide creative leadership to campaigns as well as standalone creative products
Write and edit blogs for CARE Website
Execute and manage CARE events, workshop and international visits
Provide support during emergency situations
Any other communication work which may come up from time to time
Liaison with PR agency, design agencies, copy consultants and event agencies

QUALIFICATION & EXPERIENCE

Essential

Mass communication graduate with specialization in public relations
( preferable) and /or journalism
5-6 years’ experience in a similar role in an NGO ( preferable) or Corporate sector

SKILLS & COMPETENCIES