Key Objectives of the Job

Raising awareness for a complex and unacknowledged issue such as child sexual abuse on the digital platform.

Major Deliverables

The major responsibilities are:

• Manage all social media channels and campaigns to sustain an engaging audience experience.

• Research and analyse social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.

• Implement social media strategies across all online platforms.

• Create engaging content to promote the overall brand through social media channels.

• Collaborate with internal teams to design the digital content strategy with the objective of increasing brand reach, engagement with relevant stakeholders.

• Stay up-to-date with current technologies and trends in social media, design tool and digital marketing.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.

• Monitor and develop reports on competitor activity within social media space.

• Assist the Manager Content in any other marketing requirements, as assigned.

Job challenge

The social sector is still evolving digitally and Arpan is now looking to build its presence in the online space to be a leader in its domain. This role gives a unique opportunity to build a digital presence for a social cause.

Specialized job competencies

• Web Proficiency

• Copywriting & content creation

• Structured thought process

• Excellent written and verbal communication skills

• Basic Designing skills

• Excellent analytical skill

Educational Qualification

MMS/BMM in Marketing & Communications or Graduate with relevant experience.

Desired Experience

Familiar with content creation/social media campaigns for Non-Profit organizations

Location – Goregaon (East)Mumbai

Salary range – 25000 to 30000 + Travel allowance + Therapeutic allowance + Training allowance

To apply for this job please visit www.linkedin.com.