Job Opportunity For Associate / Senior Associate – Content Designer, Centre for Rural Development At The Nudge Institute in Lucknow Uttar Pradesh

Website The Nudge Institute

What will you do at The/Nudge?

  • The Content Designer will be spearheading all the content used in Backyard Poultry and Goatery programs. 
  • He/She will be responsible for 


  • Collaborating with Product, Marketing, Ops, L&D teams and gathering the content requirements. 
  • Structuring and creating various forms of content (audio-visual content/animation/image/poster)- our didi’s are visual learners 😀
  • Collecting feedback on the content, and iterating on the content. 
  • Managing Interns or freelancers and delivering the work based on timelines. 

Who are we looking for?


  • 2-5 years experience in content creation (audio-visual content- videos, animation, posters).
  • Prior experience in creating content for marketing or learning and development.  
  • Must be fluent in Hindi.
  • Must be creative and be able to collaborate with different teams. 
  • Comfortable with a fast-paced working environment. 
  • Willing to travel on the field in remote districts of Uttar Pradesh. 
  • Well-versed with content creation tools. (Canva, Adobe Premier, Animaker, Figma etc..) 
  • The role shall be based out of Lucknow. 
  • Bachelor’s degree in Marketing/Communication/Graphic Design (preferred)
  • Prior experience of working with rural audiences/ NGO will be a plus. 

What makes this role exciting? 


  • You will have the exciting opportunity of designing content for rural women, who have never been to school.
  •  There is very little research on what kind of content works for this audience.
  • As the owner of content design in a 0-1 social enterprise, you will get to work across marketing, L&D, and tech teams. 


  • We aspire to be an inclusive and diverse organisation and encourage qualified individuals to apply irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity.

To apply for this job please visit