Website The Better India
How do we do it?
The first step to changing the world is changing hearts and minds. The stories of people who lead by example move millions to action. The Better India (www.thebetterindia.com) was started to give a voice to millions of change-makers and innovators of the country, using the power of storytelling to inspire change. With over 200 million readers and participants, we are today the world’s largest solution-focused platform.
We are looking for a dynamic and self-motivated Brand & Marketing Manager to join our Media team.
As a Brand & Marketing Manager at The Better India, you will:-
- Assist in development and apply the TBI brand vision, mission, values and tagline.
- Add to existing TBI brand guidelines and apply across all TBI channels and brand touch points.
- Create playbooks, blogs etc. presenting TBI as thought leader in purpose driven marketing / CSR activities.
- Maintain relationship/engagement with Influencers / celebrity TBI supporters.
- Develop campaigns & initiatives for TBI brand such as brand kit, employee kit, internal and external communication, tie-ups and collabs, merchandise etc. by working with external agencies, internal graphic & video design team, web design team
- Identify & secure Speaking opportunities for TBI Founders in relevant forums and events Develop PR strategy & communication such as Press Notes etc and get published in online and offline media
- Define the strategy & Roadmap for the TBI App after benchmarking with competition and others and revamp it in coordination with Community Manager & Product Team making it a highly engaged marketable property.
- Be the brand custodian and ensure that the brand is presented in the desired manner across all touch points, communication, events & properties
Our ideal colleague will be :-
- Someone with an experience between 2 to 6 years in Brand Management and Communication
- Qualification- PGDBM or MBA in Marketing,
To apply for this job please visit thebetterindia.freshteam.com.
