Website The Better India

We are looking for a dynamic and self-motivated Brand Growth Manager to join our Media team.

In your job role as a Brand Growth Manager you will be:-

Be responsible for the desired TBI brand awareness, visibility, image and recall in the target segments of readers, followers, clients, agencies, potential employees & investors.
Conceptualize, create and execute TBI brand campaigns across SM channels to promote the brand among readers, followers, potential employees and clients.
Amplify TBI client wins, new initiatives, tie-ups, events, awards, deep dives, collaborations etc. on social media to create buzz and inquiry
Create playbooks, blogs etc. presenting TBI as thought leader in the space of purpose driven marketing / impact media.
Develop brand kit, employee kit, internal and external communication, tie-ups and collabs, merchandise etc. by working with external agencies, internal content design, graphics & amp; video and web design team.
Conceptualize, create and execute new TBI brand properties and initiatives and amplify the same on social media.
Identify & secure speaking opportunities for TBI Founders in relevant forums and events.
Identify, apply & secure awards and recognitions for TBI Founders, brand and brand campaigns.
Develop PR strategy & communication and get publicity to TBI in other online and offline media
Define the strategy, roadmap & revamp the TBI App making it a highly engaged marketable property.
Develop, fine tune and implement TBI brand vision, mission, values and tagline across all operations.
Fine tune TBI brand guidelines and apply across all TBI channels, communication and brand touch points.