Job Opportunity For Brand Manager, Asha Kiran At The Nudge Institute In Lucknow, Uttar Pradesh

What are we solving for?

Farmers in India have experienced newer opportunities through livestock based livelihood models promoted by govt/ markets, but there’s a need to build sustainable pro-poor models at population scale. While we are implementing livestock promotion models (backyard poultry and goatery models) in Uttar Pradesh, we also recognise and work towards building a deeper understanding of the value chain to create incentives for markets to participate & leverage govt resources to solve for:

• Infrastructure (Land & assets, Information & Technology)
• Standardization of rearing practices
• Forward & backward linkages for farmers
• Collectivisation of efforts through community institutions (SHGs)
• Organized production

What are some of the principles/ approaches we use?

• First principles thinking
• Hands on approach.
• Human centered design (thoughtful, action oriented, experimental & iterative process) with a gender lens (unbiased and reflective approach)
• Systems thinking (analytical, stakeholder oriented and holistic)
• Strategic planning (result oriented, logical & coherent with clearly defined outcomes, grounded on the current realities)

What will you do?

• Develop and implement a Trade Marketing Strategy to achieve Poultry Meat Sales targets in the planned geography.
• Has 4-6 years of work experience.
• Craft the marketing mix for the Indian market, including positioning and product packaging.
• Execute demand estimation, enhance BTL activations, and establish partnerships with market associations.
• Create a monthly forecasting model, design training modules for the market development team, and manage the marketing budget.
• Co-own product sales targets with the market development manager, measure brand performance, and monitor competitor activities.
• Conduct pre and post-promotion analysis, and plan visibility drives, rural sales activations, samplings, loyalty programs, and distribution drives.
• As a product manager in our 0-1 program, you’ll have the exciting opportunity to design a roadmap for the end consumer market for Premium Poultry Meat and Eggs.
• This involves a comprehensive journey—from forecasting demand to devising strategies aimed at dominating the premium consumer market.
• You will take ownership of implementing these strategies, essentially overseeing the entire process from end to end, including the design and execution of trade marketing initiatives and the development of a strong brand presence.

We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.