Website Udhyam Learning Foundation
About Udhyam:
At Udhyam Learning Foundation (Udhyam), our vision is to “Co-create a caring world, where people fearlessly pursue their potential”.
We believe that every individual has immense potential and that Entrepreneurship is a powerful way to channel this potential.
Entrepreneurship enables agency and allows an individual to work on his/her strengths while creating value for the world. Udhyam is working to unleash this potential.
Udhyam Shiksha works on developing entrepreneurial mindsets among the youth, towards enabling them to achieve their potential.
Udhyam Vyapaar focuses on the nano business segment in India, and looks to solve large problems faced by this audience, at scale.
To know more about us, please check out our website.
Marketing at Udhyam :
As a five year young organisation, our focus thus far has been on piloting various programs and then taking them to scale.
Given where we are at today, with programs across 9 states and influencing lacs of lives, we are at a point where there is significant opportunity to influence far larger scale ecosystem level policies and decision making.
Marketing & advocacy will play a critical role in this effort, by allowing these ideas and programs to percolate far deeper and wider.
Overall, while a lot of our awareness and inbounds have happened more or less organically so far, we are now at a stage where we need to be more deliberate in our marketing efforts given our ambitious mission and goals.
The Role :
– Owns the marketing mandate and breaks down org level objectives into actionable marketing goals
– Drives marketing strategy and the team’s actioning towards achieving these goals
– Is able to leverage PR and drive advocacy towards furthering Udhyam’s mission
– Works closely with the leadership and the BU teams to create and implement the marketing strategy basis their respective goals
Required Skills & Experience :
– Keen on working in a purpose driven non-profit
– 15 + years of marketing experience
– High degree of ownership and a bias for action
– Willingness to be hands on and make things happen with low budgets
– Experience driving marketing strategy, goal setting and execution
– Experience driving brand advocacy
– Customer centric approach to problem solving
– Ability to work with multiple teams and manage specific asks and requirements
– An independent thinker and problem solver, able to navigate uncertainty
To apply for this job please visit www.udhyam.org.
