Job Opportunity for Business Manager at IMEDF in New Delhi (HQ)

## Business Manager – udyaME Platform (for our social enterprise IMEDF)

**About Development Alternatives:**

Development Alternatives (DA) is a leading social enterprise dedicated to sustainable development. For over 40 years, DA has been working to deliver socially equitable, environmentally sound, and economically scalable development outcomes. DA’s green technology innovations for habitat, water, energy, and waste management have reduced poverty and rejuvenated natural ecosystems in India, creating over one million livelihoods and empowering over 6 million people.

**Job Location:** New Delhi (HQ)

**Experience Required:** Preferably 4 – 6 years of relevant experience in a development sector or private sector organization.

**Job Description:**

The Indian Micro Enterprises Development Foundation (IMEDF) is a social enterprise established by Development Alternatives Group to support micro-entrepreneurs. IMEDF strives to unleash entrepreneurship through retail and digital platforms under the udyaME brand. IMEDF is also the nodal agency for the Ministry of MSME’s SFURTI scheme.

The udyaME platform (udyame.in) is a mobile app and website designed to empower micro-entrepreneurs by providing a comprehensive suite of online services. The platform is already operational and utilizes a Freemium model.

We are seeking a Business Manager to:

* **Understand the needs of rural micro-entrepreneurs** and align the product roadmap accordingly.

* **Anchor the rollout of marketing and sales strategies** for enterprise support services products and network development of the udyaME digital platform.

* **Build partnerships with stakeholders** and strengthen the udyaME brand.

* **Own and drive the business numbers** of products.

* **Formulate and deploy business transformational strategies** to increase performance, profitability, and business growth.

**Desirable Qualities:**

* **Ground understanding of rural micro-entrepreneurship.**

* **Demonstrated experience in understanding and driving sales initiatives** to grow customers, revenue, and accelerate growth in the delivery of products and services.

* **Experience in selling digital products** that impact the triple bottom line.

* **User-centric approach** with prior ground and corporate client facing experience.

* **Excellent communication skills.**

* **Practical, committed, and problem-solving approach.**

* **Basic knowledge of web development is a plus.**

* **Ability to travel in rural India for at least 10 days a month** depending on pandemic restrictions.

**We are looking for individuals who are passionate about making a difference and are excited to be part of a team revolutionizing marketing for social enterprises.**