Job Opportunity for Business Manager at TARAlife in New Delhi, India

## Job Description: Business Manager – Institutional Sales and Government Business

 

**About TARAlife:**

 

TARAlife is a B2B enterprise specializing in the manufacturing and distribution of eco-friendly machines, handmade paper products, and other sustainable goods. As part of the Development Alternatives (DA) Group, a leading social enterprise dedicated to sustainable development, TARAlife strives to deliver socially equitable, environmentally sound, and economically scalable development outcomes. Our green technology innovations have empowered over 6 million people and created over a million livelihoods in India.

 

**Job Location:** New Delhi, India

 

**Experience Required:** 3+ years of experience in institutional sales and/or government business development.

 

**Key Responsibilities:**

 

* **Sales Strategy and Business Development:**

    * Develop and execute a comprehensive sales strategy targeting large institutional clients, including corporations, educational institutions, and government agencies.

    * Identify new business opportunities and strategic partnerships within the government sector, focusing on sustainability initiatives, tenders, and public procurement programs.

    * Analyze market trends, customer needs, and competitor offerings to effectively position TARAlife’s products and services in the institutional and government space.

* **Relationship Management:**

    * Build and nurture long-term relationships with key decision-makers within institutions and government bodies to drive recurring business.

    * Act as the primary point of contact for institutional clients, ensuring excellent customer service and fostering loyalty.

    * Engage with government officials, departments, and agencies to promote TARAlife’s sustainable solutions and products.

* **Government Contracts and Compliance:**

    * Lead the process of identifying, applying for, and securing government tenders and contracts related to machinery, handmade paper, and eco-friendly products.

    * Ensure compliance with all regulatory requirements, public procurement laws, and tendering procedures.

    * Collaborate with internal teams to develop proposals, bids, and presentations for government clients and projects.

* **Sales Team Leadership and Training:**

    * Lead, manage, and mentor a team of institutional sales professionals, providing guidance on government business strategies, client engagement, and sales performance.

    * Set sales targets, monitor progress, and ensure the team meets or exceeds business objectives.

    * Provide training to the sales team on government tendering processes, negotiation strategies, and customer relationship management.

* **Marketing and Product Positioning:**

    * Collaborate with the marketing and product teams to ensure that TARAlife’s products are effectively marketed to institutional clients and government bodies.

    * Create and execute promotional strategies for sustainable products, tailored to institutional and government buyers, including digital marketing, presentations, and sales materials.

    * Develop targeted campaigns for government sustainability programs, corporate social responsibility (CSR) initiatives, and eco-friendly procurement policies.

* **Financial Planning and Sales Performance:**

    * Manage the sales budget for institutional and government business segments, ensuring cost-effective operations while driving revenue growth.

    * Monitor key performance indicators (KPIs) and sales metrics, providing regular reports to senior management on the progress and profitability of the division.

    * Forecast sales pipelines and set realistic revenue targets for institutional and government business channels.

* **Networking and Representation:**

    * Represent TARAlife at industry conferences, sustainability forums, government events, and trade shows to build brand visibility and cultivate new business relationships.

    * Participate in policy discussions and sustainability initiatives to influence eco-friendly procurement policies at the institutional and government levels.

    * Stay informed on government sustainability programs and emerging trends to ensure TARAlife’s products remain aligned with market demands.

 

**Qualifications and Experience:**

 

* Bachelor’s degree in any subject.

* 3+ years of experience in institutional sales and/or government business development.

* Proven track record in securing large institutional or government contracts, especially for industrial products, eco-friendly goods, or machinery.

* Strong understanding of government procurement processes, tender management, and regulatory compliance.

* Familiarity with sustainability and eco-friendly product markets is a prerequisite.

 

**Skills and Attributes:**

 

* Excellent negotiation, communication, and presentation skills.

* Strong relationship-building abilities, with a focus on long-term partnerships.

* Ability to work independently and manage multiple priorities in a fast-paced environment.

* Results-driven with a focus on achieving sales targets and growing market share.

* Familiarity with CRM tools and sales performance management software.

* Strategic thinker with a deep understanding of institutional and government sales cycles.

 

**Working Conditions:**

 

* Frequent travel to meet clients, attend government meetings, and participate in industry events.

* Office-based, with flexibility for remote working when necessary.