Job Opportunity for Communication Specialist (Marketing) at UNICEF in Delhi

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UNICEF works in some of the world’s toughest places to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.

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For Every Child, AN ADVOCATE…

Under the general supervision of the Chief of YuWaah, the incumbent will support the ongoing development, management, coordination, implementation and monitoring of YuWaah’s marketing and communications efforts to promote awareness, understanding, support and respect for young people’s needs rights, and support for YuWaah’s mission, priorities and programmes. The Communication Specialist (Marketing) will lead the marketing and communications unit and be accountable for keeping updated and appropriate implementation of marketing and communication strategy, brand strategy, digital media strategy, stakeholder engagement strategy, media outreach, content plans, ensuring high quality and compelling content productions.

How can you make a difference?

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you.

Major Roles And Responsibilities

Annual Marketing & Communications strategy – Support in developing, maintaining and updating a clear marketing & communications strategy and associated work plan to support the YuWaah partnership and get young people’s issues into the public domain, strengthen political commitment in support of their participation/engagement, education, age appropriate skilling/training and employability in close collaboration with Communication, Advocacy & Partnership (CAP) & Communications for Development (C4D) sections and other UNICEF staff and state office staff as well as various actors of the partnership.

  • Strategy and work plan to include: an environmental and stakeholder assessment; objectives; target audiences; messages and media mix; resources; specific actions, activities and products; monitoring and evaluation of impact; success and opportunity for improvement; ongoing refinement of the strategy.
  • Rights and results-based programming approach is appropriately reflected in the marketing & communication strategy, work plan and products.
  • Support the Gen-U national and global Gen-U marketing objectives and strategies through development of complementary country specific and local community materials and activities.
  • Work plan should anticipate the inclusion of work on global priorities and campaigns.
  • Lead the YuWaah India brand strategy and digital media strategy
  • Lead the execution of the developed strategy.

Management of day-to-day marketing & communications activities – Oversee and implement the day-to- day marketing communication activities as well as provide support across various YuWaah teams in terms of technical and communications support, working alongside the Communications, Advocacy and Partnership (CAP) and Communications for Development (C4D) sections at UNICEF India, as well as other relevant UNICEF sections and YuWaah states.

  • Provide marketing, communications and technical support in accordance with central marketing requirements as well as teams across YuWaah
  • Oversee the implementation of the digital media and mass media strategies
  • Oversee and manage agencies contracted to support YuWaah’s marketing and communications requirements
  • Gatekeep YuWaah’s digital media properties, including the website, social media channels, and mailing list

Public Advocacy – Provide advocacy and communications support on YuWaah’s initiatives with partners, young people and UNICEF team in its public advocacy campaign and engagement to communicate the story of YuWaah partnership to a wider audience.

  • Help position YuWaah as a thought leader in its focus areas.
  • Support the communication and public advocacy campaign by working with the above Ministries, partners, young people and UNICEF Team to collaborate on multi-media initiatives.
  • Work in collaboration with the above Ministries and UNICEF communications team to promote a better understanding of, respect and support for YuWaah by carrying out media initiatives and information & education activities with various stakeholders including CSOs/NGO partners, young people and corporate partners.
  • Support to establish, document, review and refine process of communicating to identify, develop, distribute and evaluate variety of public advocacy materials in multiple, appropriate formats.
  • Ensure or enhance the quality, appropriateness of communication materials, activities, processes and messages transmitted to the press, partners and public.
  • Write and edit human interest stories, social media material as applicable.
  • Ensure all qualitative aspects of audio visual, print, digital material produced in coordination with design/AV/design/PR agencies meet UNICEF technical, ethical, and brand guidelines and are suited for digital and traditional media channels

Networking and partnerships – Support the Gen-U secretariat established to harness achieving the objectives of the YuWaah in its communication strategy.

  • Develop, maintain and update partners contact list/database.
  • Help establish, document, review and refine process of working collaboratively with partners, including meetings, joint projects, information sharing etc.
  • Ensure or enhance the quality, consistency and appropriateness of communication and advocacy materials, activities, processes and messages shared with partners.
  • Support development/provide input into donor proposals and reports on YuWaah
  • Support national advocacy activities around YuWaah including preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits).

National priorities and campaigns – Support Ministry of Education; Skill Development and Entrepreneurship; Youth Affairs, partners, young people and UNICEF team on Gen-U global/local/national campaigns including communication of solutions at scale, grand challenge, new ideas and young people engagement. Both disseminating these elements in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use.

  • Support communication aspects for dissemination of identified solutions at scale, grand challenge and new ideas.
  • Collaborate and coordinate advocacy communication plans and activities with partners working on young people’s participation to optimize their voice and contributions to the YuWaah/Gen- U
  • Brand and resource mobilization efforts.
  • Support young people participation in governance, co-creation of solutions and influencing.
  • Support development, implementation and monitoring of massive engagement of young people for YuWaah.
  • Support communications needs for national focus campaigns, initiatives and movements, including the ongoing #YoungWarrior movement.

Monitoring and evaluation – Ensure that communication baselines are established against which the achievement of objectives of the Gen-U communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.

  • Provide technical support to ensure that a set of communication performance indicators is identified and adjusted as necessary.
  • Undertake lessons learned, review of successful and unsuccessful communication experiences and share observations/findings so that best practices benefit UNICEF’s communication work.
  • Provide support in collating and providing regular updates to relevant stakeholders

Digital Communications Management – Lead in developing, executing, and managing the YuWaah Digital Communications Strategy, in order to meet the goals outlined in the larger YuWaah Communications Strategy

  • Support the development of the YuWaah Digital Communications strategy, including YuWaah’s digital media channels, website content, as well as the mailing list
  • Lead the execution of YuWaah’s Digital Communications strategy in line with the larger YuWaah Communications Strategy.
  • Provide relevant digital support across teams, including hosting digital sessions and managing the live streams across Facebook or YouTube

Create specific strategies to engage with various types of stakeholders – Create and execute specific strategies to engage various stakeholders for YuWaah, including partners, advisory board, the young people’s action team, and young people at large.

  • Create specific strategies to engage with various stakeholders for YuWaah
  • Execute the plans for engagement of these stakeholders across YuWaah’s digital media platforms

Report the progress of the execution of the YuWaah Digital Communications Strategy on a regular basis – Create and circulate monthly, quarterly, and annual reports for YuWaah’s Digital Communications outreach, update the YuWaah MIS with numbers on a regular basis, as well as create narrative report documents documenting the impact of YuWaah’s digital outreach.

  • Provide Monthly Digital communications reports against agreed metrics prioritizing engagement and growth
  • Provide Narrative reports capturing the highlights of YuWaah’s digital media outreach efforts on a quarterly basis.
  • Draft and disseminate regular updates for YuWaah for various stakeholders
  • Support the process of year-end impact reporting

Create and Manage user journeys for YuWaah’s target audiences across all initiatives – Create detailed user journey maps and execute them through YuWaah’s digital media properties, encouraging YuWaah’s target audiences to engage with YuWaah’s bouquet of interventions.

  • Create distinct user journeys for various target audiences for digital platforms
  • Execute the implementation of these user journeys to encourage YuWaah’s target audience to meaningfully engage with YuWaah’s bouquet of interventions

Update and gatekeep the YuWaah Website on a regular basis – Support in updating the YuWaah website with updated content on a regular basis, support in content updates across sections and oversee further improvements of the website.

  • Update the YuWaah website with latest content on a weekly basis
  • Manage and update the News & Updates sections with regular content basis updates across YuWaah.
  • Ensure upkeep and uptime of the website
  • Support the dissemination of information about YuWaah’s interventions through the website

Lead the strategy and execution of national, state level, and global campaigns – Working closely with the pillar leads, design and execute national, state, and global interest campaigns foregrounding YuWaah’s interventions through digital platforms

  • Lead the strategy and design of national, state, and global interest campaigns
  • Execute the campaigns through digital mediums
  • Provide regular reports and progress updates on such campaigns
  • Work closely with the media team to ensure maximum coverage

Lead the brand strategy – Define and protect the brand identity, ensuring consistency across marketing & communications materials while expanding brand reach and promoting recall

  • Lead the brand strategy and define brand identity
  • Ensure branding consistency across marketing & communications materials
  • Define and ensure compliance with co-branding guidelines
  • Anticipate audience trends and keep brand up to date

To qualify as an advocate for every child you will have…


  • An Advanced University degree in international development, human rights, sociology, communication, journalism, public relations or closely related fields
  • *A first University Degree in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree.

Work Experience

  • Minimum five years of progressively responsible and relevant professional work experience communication with high level organisations (such as international/multilateral organisations) with experience of working with large scale programmatic communication.
  • Technical knowledge of advocacy and communication theories and strategies. Knowledge of CMS management, mailchimp etc. as well as an understanding of communications and advocacy in YuWaah’s context.


Fluency in English and the national language of the duty station is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or another local language is an asset.

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values 

UNICEF Competencies Required For This Post Are…

  • Builds and Maintains Partnerships [ 1]
  • Demonstrates Self and Ethical Awareness [ 1]
  • Drive to Achieve Impactful Results [ 1 ]
  • Innovates and Embraces Changes [ 1 ]
  • Works Collaboratively with Others [ 1 ]
  • Thinks and Acts Strategically [ 1 ]
  • Manages Ambiguity and Complexity [ 1 ]

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


  • This position is based in New Delhi (India). The vacancy is open to Indian Nationals only.
  • This is a Temporary Appointment and the selected applicant will have a 364 days Temporary Appointment contract.
  • Only shortlisted candidates will be notified and advance to the next stage of the selection process, which involves various assessments.
  • UNICEF does not charge a fee at any stage of the recruitment process including application, interview, meeting, traveling, processing, training etc.

UNICEF appointments are subject to medical clearance.  Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

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