Job Opportunity for Communications Executive at Pratham in Bengaluru

We are looking for Communications Executive – Marketing & Communications

The candidate will be responsible for conceptualising, planning and implementing Marketing and Communications related work as part of a larger marketing team. This role involves presenting and growing our brand memorably, helping it stand out and increasing visibility for the brand.

Key Responsibilities:

– Manage company and brand social media channels (Pratham Books and Donate-a-Book). This includes managing the social media content calendar (organic content); implementing campaigns; contributing to roll out of digital marketing campaigns/paid ads (working on creatives for ads), hold on-ground events like book launch.

– Understand the latest social media trends and use them while posting.

– Talk to primary stakeholders like authors, illustrators, donors and campaigners and create blog posts for the Pratham Books website.

– Edit and proofread content for Donate-a-Book crowdfunding campaigns.

– Design newsletters on Mailchimp for donor and campaigner communications.

– Using Analytics and other measurement tools to provide reports on marketing metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required Skills:

– 1-3 years of experience in marketing and communications, preferably in the social impact / nonprofit space

– Working knowledge of social media platforms (Facebook, X, Youtube, Instagram) and familiarity with the latest technology, trends and analytics in social media

– Strong communication and writing skills

– Knowledge of WordPress, Mailchimp, Canva – should be able to design basic promotional creatives for dissemination on social media, Whatsapp, on blogs and in newsletters

– Knowledge of video creation – scripting, storyboarding, overall tone and style of videos would be a plus.

– Ability to work within tight timelines and to multitask

– A keen eye for detail.

– A love for or an interest in children’s picture book publishing is a plus.