Job Opportunity for Communications Manager at Educate Girls in Mumbai

Areas of Responsibility:

Brand Alignment:

• Should have complete understanding of the Brand Manual and working guidelines (training will be imparted.)
• Will be responsible for adherence to the guidelines established here in for creation and delivery of communications content.

PR and Stakeholder Communications:

• Identify various internal and external stakeholders and aid in managing communications and branding requirement and in creating a positive brand image.
• Strategize and execute communications campaigns in association with partners.
• Aid in maximizing Educate Girls’ brand reach by using various print and electronic media tools available.
• Conduct period media audits and monitor Educate Girls’ competitive environment in print and electronic media.
• Build a database of journalists (international, national and regional) relevant to Educate Girls and reach out to them for stories (either through an agency, stringer or individually when required.)
• Write and disseminate press releases, Op-Eds and other documents for media consumption.
• Manage media queries in a timely manner.
• Assist media / partners on field visits.
• Represent Educate Girls at events organized by media and other partners. 

Digital PR:

• Maintain Educate Girls’ digital presence, ensuring all information is consistent with brand guidelines and is representative of the organization’s mission and core values.
• Monitor Educate Girls’ competitive environment in the digital space.
• Identify and engage with influencers especially on twitter.
• Manage spokesperson profiling on digital media.
• Identify blogs and websites (like The Better India, Huffington Post Women, Girls’ Globe etc.) where stories can be pitched and partnerships can be forged.
• Work on content curation for Educate Girls’ blog.

Creative Writing and Content Delivery:

• Create and follow a ‘content delivery calendar’
• Co-ordinate with regional teams to collect success stories from the field
• Brainstorm on creative ways of presenting stories – in words, pictures, audio, video, illustrations etc.
• Co-ordinate with the translator (agency)
• Re-write translated content with a fresh, creative approach
• Adapt content to suit the need of various media vehicles – social media, blog, journals, reports, media articles, photo-essays etc.
• Visit program areas to collect stories and for other related assignments
• Develop content for newsletters, press releases etc.
• Create Power Point presentations as required. 

Social Media Management:

• Maintain Educate Girls’ digital presence, ensuring all information is consistent with brand guidelines, the annual communications plan, and is representative of the organization’s mission and core values.
• Strategize and ideate to create periodic campaigns/contests to build brand awareness and increase traffic to social media pages. Some campaigns will have to be donations-centric.
• Create and maintain an editorial calendar for all social media and blog posts.
• Mange all social media channels with special attention given to blog
• Identify influencers especially on Twitter.
• Identify opportunities for increased brand visibility online
• Manage feedback and comments on all digital platforms
• Analyze feedback to find out what TG thinks about the organization and the cause
• Represent Educate Girls are social media summits and events. 

Support HO and Field Communications:

• Co-ordinate with regional teams as well as various departments at HO and facilitate communications requirement.
• Brainstorm on creative ways of presenting content in various formats – words, pictures, audio, video, illustrations etc.
• Work with in-house graphic designer and external designing agencies to create campaign designs and collaterals.
• Co-ordinate with the translator (agency) and adapt content to suit the need of various media vehicles – social media, blog, journals, reports, media articles, photo-essays etc.
• Create Power Point presentations as required. 

Others:

• Timely documentation and record-keeping
• Maintain and update the mailing list and send out updates to our stakeholders as and when required
• Update information on website and other collaterals

Travel: Monthly travel (for at least a week) to program locations in rural India, especially Rajasthan and Madhya Pradesh. Travel to other cities in India for summits and events as required.

Preferred Education Background:

Should be a Graduate with a Post Graduate / Diploma in Mass Communication / PR / Journalism /Marketing.

Preferred Work Experience:

• 3-4 years of relevant work experience (PR /Corporate Communications)
• Experience in media management and in handling PR Agencies.
• Familiarity with new media industry in general
• Should be a consumer of digital content and social media savvy.

Preferred Skill Set:

• Proficiency in MS-Office especially MS Word and MS Power Point
• Must know English and Hindi fluently – written and spoken
• Must own superlative creative writing skills. Must be able to independently design and author a great story.
• Ability to think, plan and execute on multiple projects simultaneously in an organized fashion.
• Ability to conceptualize breakthrough campaigns and carry them through execution
• Attention to detail and lateral thinking
• Excellent inter-personal skills and the ability to work with people from varied backgrounds, at all management levels.
• Commitment to Educate Girls’ mission and values
• Gender sensitivity