
Bill & Melinda Gates Foundation
## Communications Officer – Content & Campaigns
**About the Bill & Melinda Gates Foundation**
The Bill & Melinda Gates Foundation is the world’s largest private charitable foundation, dedicated to fighting poverty, disease, and inequity globally. We believe that all people, regardless of their circumstances, deserve the chance to live healthy and productive lives. Our commitment to diversity, equity, and inclusion is reflected in our workforce, which strives to represent the rich diversity of the global populations we serve. We offer exceptional benefits to our employees and their families, including comprehensive healthcare coverage, generous paid time off, paid family leave, foundation-paid retirement contributions, and opportunities to engage in various employee communities.
**Job Location:** New Delhi, India
**Job Summary**
As Communications Officer (CO) for Content & Campaigns for the foundation in India, you will be responsible for developing thematic content relevant to the foundation’s programmatic work in India and designing related campaigns to help build the foundation’s brand in line with our global image.
The ideal candidate will be a strategic problem solver with a strong creative flair and understanding of media production and communication. You will have a strong background in impactful storytelling and managing the end-to-end production process, from concept development to final delivery.
**Responsibilities**
**Content Strategy and Planning:**
* Ideate, plan, develop, and implement a comprehensive content strategy aligned with program goals and brand objectives.
* Lead content and story generation from India and the region based on audience insights, programmatic impact, and industry practices.
* Create content calendars and schedules, ensuring timely delivery and alignment with programmatic objectives.
* Identify and prioritize content opportunities.
* Develop campaign briefs and messaging frameworks that resonate with target audiences, including government, philanthropists, and partners.
* Lead brainstorming sessions and creative meetings to generate new ideas and innovative content concepts.
* Drive community engagement and foster brand trust through interactive and authentic brand storytelling.
* Collaborate with program teams to plan and prioritize content initiatives to drive program impact.
* Integrate research into critical messaging and storytelling for the foundation’s brand.
* Develop collaterals and content for the foundation’s work in India, clearly messaging gender program strategies and impacts.
**Content Production and Coordination:**
* Lead the development of engaging and high-quality content, including scripts, across various platforms and formats (e.g., website, social media, email, video).
* Oversee the production process from ideation to execution for various types of content (e.g., videos, podcasts).
* Coordinate with internal and external partners, including writers, designers, and agencies, to produce impactful brand content.
* Manage content budgets and resources effectively to improve efficiency and maintain quality standards.
* Ensure all content produced meets brand guidelines, quality standards, and SEO standards.
**Performance Analysis and Optimization:**
* Monitor and analyze content performance using relevant metrics and tools (e.g., Google Analytics, social media analytics).
* Use data-driven insights to optimize content strategies and improve reach and engagement.
* Set performance critical metrics for digital and brand activities and work with partners to achieve benchmarks.
* Regularly share reports on performance with local and global colleagues.
**Audience Engagement:**
* Implement strategies to increase audience engagement across digital platforms, including social media, websites, email, and other channels.
* Foster community interaction through interactive content formats, discussions, and other engagement initiatives.
* Build and nurture relationships with influencers, brand advocates, and key partners to amplify content reach and engagement.
**Experience**
* Master’s degree in Business Administration, Mass Communication, or Journalism.
* Minimum of 5 years of experience in scripting, producing, and directing content creation.
* Experience in identifying, writing high-quality impact stories, and producing high-quality content across various formats, including video, audio, written, and digital media.
* Understanding of the digital landscape and adapting content to maximize audience engagement.
* Strong background in managing the end-to-end production process, from concept development to final delivery.
* Extensive experience in concept development, brand strategy, and creative execution.
* Experience collaborating with creative teams, including writers, designers, videographers, and editors.
* Excellent communication and presentation skills, capable of articulating creative ideas and strategies to partners.
* Understanding of design principles, typography, visual storytelling, and user experience (UX) design.
* Substantial exposure to issues (domestic and/or international) requiring significant discretion and judgment.
* Enthusiasm for and commitment to the foundation’s mission, issues, and ideas.
* Ability to travel across India and internationally at least 20%.
* Ability to work with flexibility, efficiency, and diplomacy both individually and as part of a complex team effort.
* Strong analytical, writing, and verbal skills for communicating with a broad and diverse audience.
**Note:** Must be able to legally work in India without visa sponsorship.
To apply for this job please visit gatesfoundation.wd1.myworkdayjobs.com.