Job Opportunity for Content Creator, The Youth Awareness Project (YAP), Tamil at The Nudge Institute in Bengaluru

About The/Nudge:

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all.  We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:

• Centre for Skill Development & Entrepreneurship (CSDE): enables underprivileged youth to lead flourishing lives
• Centre for Rural Development (CRD): enables rural families to come out of extreme poverty
• Centre for Social Innovation (CSI): nudges top talent to solve India’s biggest challenges

In joining the Future Perfect team at the CSDE vertical of The/Nudge Institute, you are joining a team charged with ensuring quality interventions for the underprivileged youth in the country. You will be primarily working on an exciting initiative at The/Nudge that aims to build and deliver high-quality English and employability content that is engaging and relevant for youth. 

We are looking for highly energetic, passionate, and high ownership early team members. The team is outcome-focused, committed to ensuring a quality education for youth, and excited about creating English learning interventions that drive positive behaviour and mindset change in adults. You will flourish on this team if you are: collaborative, able to handle pressure, results-driven, love to improve, and have fun while working hard continuously.  

At The/Nudge you will:

• design for user and market
• design for content that is contextual and relevant to our target audience
• understand the needs of employers to develop content that is in-tune with industry requirements
• learn from other players in the industry who are leveraging the same platform
• create multiple high-quality scripts on a daily basis
• think creatively and storyboard the content
• keep up with/be on top on ongoing trends especially in our niche segment and adapt them to suit our content needs 
• define the quality of videos being produced by actors and video editors
• work closely and coordinate with actors and video editors to implement the script, and with the Instagram outreach team for posting content
• continuously engage with the feedback loop to deliver the best quality content

Apply if you: 

• have a bachelor’s degree or above, in any discipline
• can speak and read Tamil fluently and has a strong grasp of English (CEFR C1 or higher)
• understand our target audience in-depth and create content that appeals to them
• can navigate Instagram like a pro and have a basic knowledge of Instagram algorithm
• can prepare well-structured drafts of the scripts suited for Instagram reels and carousel posts
• have a good knack for storytelling and the ability to create high impact content for social media
• knowledge of Canva or any other open source graphic design platform
• ability to work in a fast paced environment and adapt to quick changes.

We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.