Job Opportunity for Content Lead – Communications at Pratham in New Delhi

Website Pratham

About Pratham

Pratham Education Foundation (‘Pratham’) is an innovative learning organization with a mission of “every child in school and learning well”. More than twenty years ago, Pratham’s work began with pre-schools in the urban slums of Mumbai. Today Pratham has grown both in scope and geographical coverage. Currently, Pratham has activities in 23 states and UTs and implements programs that include activities for preschool and elementary school age groups, dropout girls and women as well as vocational skilling programs for youth. As one of the largest non-governmental organizations in the country, Pratham focuses on high-quality, low-cost, and replicable interventions to address gaps in the education system. The mission to improve the quality of education in India and ensure that all children not only attend but also thrive in school is being accomplished by working in collaboration with the government, local communities, parents, teachers, volunteers, and civil society members. Our programs aim to supplement rather than replace governmental efforts. They are implemented on a large scale to not only reach as many children as possible but also to enable an adaptable demonstration model for governments and other partners. For more details, refer to

Role Overview

As Pratham continues to grow and have a significant impact on the education landscape in India, the organization is looking to hire a Content Lead for its communication needs. This individual will be responsible for working with a team in strategizing, creating, organizing and managing content in line with the overall communications strategy. This individual will help ensure that all content requirements from the communications team are delivered in a timely and seamless manner and reflect unified and consistent messages across all of its key constituencies: donors, partners, media, internal team members and employees, volunteers, government representatives, community leaders, etc.

As a Content Lead, the individual will be responsible for developing a content strategy that aligns with the organization’s image and its overall goals. Specifics include working with the Communications and programs team to carry out the following:

Creative Leadership

o Map out a content strategy that supports and extends brand and communication initiatives, both short and long-term, determining which methods work for the brand and why.

o Provide leadership and manage the content team which focuses on developing editing, and proofreading content across various platforms.

o Work with Pratham leadership to identify and deliver on communication needs.

Content Creation

o Write and create communications content based on the organization’s positioning, defined organizational objectives, the education landscape and a deep understanding of key stakeholders (Corporates, Foundations, Individual Donors, Media, Other Non-Profits, Governments, Academics & Researchers) and expectations across brands, messages/channels and vehicles/ forums/ platforms.

o Forecast the future content requirement of the company and accordingly strategize and create the content roadmap.

o Oversee the consistency of content across platforms, in terms of quality, style, and tone and also analyze and recommend new platforms for publishing relevant content.

Social Media Curation & Planning

o Ideate and plan the annual social media calendar in line with the organizational messaging and strategy and in collaboration with relevant teams. Track social media performance and metrics on an ongoing basis to inform strategy and content.

Writing, Copyediting/ Proofreading

o Write blogs, opinion pieces, video scripts, social media posts, case studies, brochures, press releases, reports and other content pieces as needed, ensuring consistency, quality and messaging across creatives.

o Ensure that the content portrayed across channels is original, relevant, professional, and appeals to the audience.

Capacity Building on Content Creation & Curation

o Build the capacity of the communications team at central and regional levels to curate and create content on an ongoing basis. This includes working with regional and state-level program team members across the country, who speak a variety of languages and come from diverse backgrounds and contexts.

o Carry out training and onboarding of new recruits, as well as create new opportunities to upskill the current team

Qualifications and Experience

  • Have at least 8-10 years’ experience in content creation, writing, and copyediting for non-profit organizations, corporates or media
  • Demonstrate core beliefs and values of Pratham – a learning and listening mindset, evidence and analytical decision-making, respect for teams and colleagues, and agility and efficiency in planning and execution.
  • Be able to build partnerships and work collaboratively with internal and external stakeholders to meet shared objectives
  • Possess excellent spoken and written English language skills as well as fluency in reading and speaking Hindi. Fluency in additional Indian languages is desirable
  • Skilled at both long-form content creation and real-time (immediate) content creation
  • Prior experience in ideating and managing brand and marketing campaigns is preferable
  • Have the ability and willingness to travel as required. We believe a key component of communicating about Pratham’s work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.
  • Comfortable in ambiguity, enjoy problem-solving, have a POV and a clear creative vision.
    Other Details

Location – New Delhi (This role will require work from the office, at least 3 days a week)

Reports to: Lead – Communications

Application Process

Please send the following to by the application deadline with Lead – Content (Your Name) in the subject line.

● Statement of Purpose (500 words) highlighting your background, your interest in the role and why you are a good fit. Additionally, sample of your work done previously – long-form and short-form writing.

● CV (no more than 3 pages) capturing all relevant experience in line with the expectations of the role

● References (at least 2) who can speak to your experience and the overall fit for the role and organization. We do not need a recommendation letter at this stage.

The application deadline is 31 March 2023

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