Website Pratham
content Creation :
- Write and create communications content based on the organization’s positioning, defined organizational objectives, the education landscape and a deep understanding of key stakeholders (Corporates, Foundations, Individual Donors, Media, Other Non-Profits, Governments, Academics & Researchers) and expectations across brands, messages/channels and vehicles/ forums/ platforms.
- Oversee the consistency of content across platforms, in terms of quality, style, and tone and also analyze and recommend new platforms for publishing relevant content.
- Ideate and create content for brand-led campaigns and fundraising efforts.
- Social Media Curation & Planning :
- Ideate and plan the annual social media calendar in line with the organizational messaging and strategy and in collaboration with relevant teams.
- Track social media performance and metrics on an ongoing basis to inform strategy and content, keeping track of industry practices and trends across organisations within the sector.
- Writing, Copyediting/ Proofreading:
- Write blogs, opinion pieces, video scripts, social media posts, case studies, brochures, press releases, reports and other content pieces as needed, ensuring consistency, quality and messaging across creatives.
- Ensure that the content portrayed across channels is original, relevant, professional, and appeals to the audience.
Qualifications and Experience :
Key Performance & Success Measures include:
- Quality content creation – Scripting writing, brochures, pamphlets , impact stories, program documentation.
- Content and campaign for social media (FB, Twitter, Instagram, LinkedIn, YouTube).
- Success of campaigns and communications activities across platforms.
- Understanding of social media metrics and monthly report generation using relevant tools.
- Strategise content for social media based on analytics. Spot trends and user engagement.
- Improvement in capacity of the overall team in content creation and curation.
- Relationships with teams across the organization and quality of content curated.
An Ideal Candidate will: - Have 7-10 years of work experience in content creation, writing, copyediting for non-profit organizations, corporates or media.
- Excellent spoken and written English language skills. Proficiency in Hindi is an added advantage.
- Technical knowledge in designing posts for social media, curating newsletters (knowledge of HTML, mailchimp etc. preferably).
- Fluent in Hindi speaking and reading – fluency in additional Indian languages is desirable.
- Someone with prior experience of writing for non-fiction video scripts will be preferred.
- Have the ability and willingness to travel as required. We believe a key component of communicating about Pratham’s work is forming a direct connection with our programs through on-ground visits.
- An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.
- Possess a sense of urgency and be results oriented.
- Be warm, respectful, enthusiastic, proactive and have a strong work ethic.
Other Details :
Location – New Delhi, Work from Office
Reports to – Content Lead – Communications
Application Process ;
- Due to the volume of applications received, only applications with all following attachments are eligible for consideration.
- The following documents need to be compiled and submitted on this link: https://forms.gle/4Y8mHR1nZrH3pHNp6. Shortlisted applicants will be contacted for the next round.
- Statement of Purpose (500 words) highlighting your background, your interest in the role and why you are a good fit. *Please avoid using AI tools to write.
- We will be able to detect it.
- Updated CV (no more than 3 pages) capturing all relevant experience in line with the expectations of the role
- References (at least 1 and no more than 3) who can speak to your experience and the overall fit for the role and organization
To apply for this job please visit pratham.org.
