Job Opportunity for Content Strategist at ChangeInkk in New Delhi

Website Changeinkk


Content Strategist: ChangeINKK

About ChangeINKK

As humans, we are genetically different in terms of our race, gender, and ethnicity, among other things, but also in the way our brains are wired. Neurodiversity is the concept that diverse neurological conditions impact the way our brains are wired, and neurodivergent individuals possess a variety of diverse skills that can drive innovation and creativity.

Our aim at ChangeINKK is to remove the stigma around neurodiversity and learning disabilities, starting with dyslexia. Approximately 1 in 5 people globally are dyslexic; they have average or above average IQ but struggle with reading, writing, spelling, and sometimes maths. In India alone, over 35 million children struggle with a learning disability and there is strong social stigma around learning disabilities. Children are accused of being lazy, are bullied, and have low self-esteem and motivation, leading to high dropout rates from school. We believe that early identification is the key to success in education, in preserving a child’s self-esteem, and in ensuring viable higher education and employment opportunities later in life.

ChangeINKK is a new organisation committed to working on causes of inclusion of persons with disabilities, gender equality, and the achievement of the Sustainable Development Goals. We collaborate with diverse stakeholders including youth, parents, educators, private sector, civil society, and government to ink sustainable change.

ChangeINKK will be led by Noopur Jhunjhunwala, a parent advocate, who has 20 years of experience working with the government, private sector, and development agencies across policy, implementation, and monitoring and evaluation. The organisation is being incubated by The Convergence Foundation, which is a grantmaking-incubation organisation that builds institutions in key white spaces of the development sector in India. The Convergence Foundation’s portfolio includes Ashoka University, Central Square Foundation, India Leaders for Social Sector, and other organisations working on system-reform.

Position Summary

We are seeking a Content Strategist to be an integral member of the ChangeInkk’s team that works closely with team members across the organization on a diverse range of communications and advocacy projects. The role includes developing communications content, including graphics and design; running our social media channels; supporting media outreach and tracking coverage; maintaining Company’s websites; developing strategies to disseminate our work and message to a wide variety of stakeholders nationwide; and measuring the impact of these strategies.

This is a great opportunity for those who like working in a start-up environment, enjoy building and scaling organisations, and care deeply about removing the stigma around learning disabilities in the education space.

Roles and responsibilities include but are not limited to:

  • After learning ChangeInkk’s voice, develop and implement the organization’s social media strategy in collaboration with the team; collaborating with senior leaders to build larger communication roadmap as per ChangeInkk’s mission and vision
  • Create and develop collaterals and multimedia content, including graphics, social media shareables, videos, and newsletters
  • Assist with media outreach, work closely with journalists and editors on org branding and salience building
  • Support the day-to-day operations of communications function, including planning, strategizing, managing external relationships and maintaining a communications calendar
  • Update the website regularly to maintain fresh content, including publication releases and media hits
  • Monitor media coverage – both traditional and social – related to the organization’s key issues and circulate clips internally to staff
  • Track and measure the reach and impact of public-facing statements, media hits, and website analytics
  • Develop public-facing communications including, press statements; website updates; blog posts; infographics; op-eds; news releases; and fact sheets and talking points
  • Campaigns and events: conceptualise and implement offline and online campaigns/events

Required qualifications, skills, and abilities

  • Bachelors/Masters in Communication, management or relevant disciplines.
  • About 1-3 years of experience, strong relationship building skills, familiarity with traditional and electronic media with some related experience, interest in deeply understanding strengthening an inclusive ecosystem in India.
  • leadership traits: ability to orchestrate large events, leverage media, creative thinking, drive for excellence in execution, desire to create an impact.
  • Self-starter; can drive projects themselves.
  • Excellent writing/ editing, communication, and interpersonal skills.
  • Ability to synthesise content inputs from different individuals and develop coherent and engaging content customised for different communication vehicles.


Remuneration will be competitive with Indian philanthropy pay scales and with organisations working with a similar mandate


Delhi NCR

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