Job Opportunity for Country Head – Resource Mobilisation & Marketing at Helpage India in New Delhi

Website Helpage India

1. POSITION VACANT: Country Head – Resource Mobilisation & Marketing, HelpAge India, New Delhi


HelpAge India (HI) is a secular, apolitical, non-profit and non-governmental organization, registered under the Indian Societies’ Registration Act of 1860. It voices the concerns of India’s elderly. Formed in 1978, the organisation’s mission is “to work for the cause and care of disadvantaged older persons and to improve their quality of life”.

 There are currently an estimated 138 million elderly in India. HI‘s work benefits over 2 million elders, annually, through nationwide programs and services in the areas of healthcare, livelihoods, care homes and helplines, disaster response, and advocacy, for the rights of senior citizens.

HI provides elderly relief through a wide range of agecare interventions, including its large mobile healthcare program providing free healthcare services to destitute elders, physio and cancer care services to terminally ill elders, formation of Elder-Self-Help Groups to enable elders become self-reliant and independent, cataract surgeries for sight restoration, Support-a-Gran program, homecare support for bed ridden patients, training of carers for the elderly, running of Elder Helplines across the country, Relief & Rehabilitation for elders post disasters and the provision of active ageing opportunities.

The organisation works hand-in-hand with Senior Citizens Associations, recognising that serving elder needs requires working with and for them. HI also empowers senior citizens through Digital Literacy workshops designed to help them keep pace with the online world and become independent. The workshops help make elders aware of Policies, Schemes and Acts beneficial to them, especially the Maintenance and Welfare of Parents and Senior Citizens Act and amendments thereto.

HI recently won the prestigious 2020 UN Population Award in the institutional category, a global recognition for its 42 years of work for the cause and care of elders.


Reporting to the Chief Executive Officer, the Country Head – Resource Mobilisation & Marketing (CH-RMM) shall have overall responsibility for leading the development and implementation of fundraising, public engagement, and associated marketing strategies, for the organization.

This is an exciting opportunity for senior marketing and fundraising professional with a demonstrated track record of successfully leading, shaping and driving resource mobilization and related functions to support social cause, at one of India’s most respected, not-for-profit organizations.

Key Job Responsibilities:

(1) Responsible for HI’s overall Resource Mobilization lead and drive key fundraising activities (with a special focus on digital marketing for fundraising) to attain budgeted targets and overall income targets to support the programmatic work of HI;

(2) Lead and develop long-term sustainable strategies of fundraising for HI to meet the set goals and objectives;

(3) Lead and drive resource mobilization so as to find and support all the programs and advocacy efforts of HI across 24 states and 130 districts through multiple channels, focusing on individual donors, corporates as well as philanthropists;

(4) Build progressive and continuous relationships with donors focusing on bilateral and multilateral donors;

(5) Lead, manage and develop the RM team members in the country to grow fundraising activities; Align goals and targets of the teams in line with the organization’s plans and vision; Ensure that performance is tracked and communicated.

(6) Proactively develop new alliances and manage, maximize and monitor existing relationships with foundations, corporates, individuals and institutional donors; Contribute to and coordinate elements necessary for the development and implementation of HI’s marketing and fundraising strategies;

(7) Member of the Executive Committee;

(8) Provide support to CEO in reporting to GB as well as reporting and presentation to GB/ RMC on all RM matters with RM MIS reports and narratives;



Applicants must be postgraduates in Communications, Management, Social Sciences, or other relevant discipline.


(1) Minimum 15 years of experience in strategically designing and implementing marketing and fundraising strategies in high-performing organizations;

(2) Experience of fundraising in social development sector will be preferred but is not essential;

(3) Experience in and appreciation of successful digital marketing strategies;

(4) Experience in managing international operations and/or resource mobilization from overseas markets is desirable.

Skills and Competencies

(1) Innovative approach to “new avenues” of fundraising, with strong understanding of donor behaviour – innovative “out of the box” thinker and able to conceptualize the same with a plan;

(2) Strong leadership skills with ability to manage and motivate high performing teams;

(3) Excellent communication, interpersonal, relationship and negotiation skills;

(4) Ability to understand the programs in entirety and develop proposals accordingly;

(5) Very strong desire to work in this sector;

(6) Have the energy and the commitment to excel;

(7) Excellent team work and collaboration oriented;

(8) Ability to establish a strong sense of purpose, high standards and a sense of urgency for self and others;

(9) Have personal and professional integrity.


The gross compensation for the position is attractive and compares favorably with the remuneration paid by progressive non-profits in the sector. The offer made to the selected candidate shall be commensurate with qualifications, experience and salary history.

6. LOCATION: New Delhi




Strategic Alliance Management Services P Ltd.

1/1B, Choudhary Hetram House, Bharat Nagar

New Friends Colony, New Delhi 110 025

Phone Nos.: 011- 4081 9900; 4165 3612


Eligible candidates interested in the position are requested to apply using the link , by or before January 17, 2023.

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