Nasscom
## Job Description: Deputy Manager – Content & Marketing
**Company:** Nasscom
**About Nasscom:**
Nasscom, the National Association of Software and Services Companies, is the apex body of the Indian IT-BPM industry. As the industry’s champion, Nasscom plays a crucial role in advocating for its growth and competitiveness. With a focus on driving innovation and fostering a robust ecosystem, Nasscom empowers Indian technology companies to achieve global excellence.
**Job Location:** Noida, India
**Experience Required:**
* Minimum 10+ years of experience in content marketing and event management, with a proven track record of success.
* Strong preference for individuals with experience in handling B2B conferences.
**Job Responsibilities:**
**1. Strategic Content Curation:**
* Develop and curate engaging themes for events, crafting impactful concept notes.
* Create compelling event agendas that drive impact and outreach, constantly experimenting with new formats and maintaining a competitive edge within the industry.
* Collaborate effectively with industry leaders to ensure the content is rich and relevant.
* Own the event lifecycle, from pre-event planning to post-event analysis, driving it to success.
**2. Speaker Outreach:**
* Conduct research to identify and invite interesting global and Indian thought leaders.
* Manage speaker engagements throughout the event, ensuring a balanced mix of global and Indian perspectives (ideally 30:70).
* Maintain timely communication with speakers regarding their involvement.
**3. Marketing:**
* Conceptualize, design, and curate website content, ensuring website and app updates.
* Design content for email campaigns, manage a tracker, and disseminate emailers in a timely manner.
* Track and report emailer impact to relevant teams, highlighting achievements.
* Collaborate with digital partners for social media engagement.
* Ensure that paid delegate targets are met.
* Prepare comprehensive post-event analytics reports.
* Conduct market research and incorporate customer feedback into the overall positioning strategy.
* Liaise with the delegate team for assistance.
**Required Skills and Qualifications:**
* Master’s degree in Journalism, Mass Communications, English, or a related field.
* Exceptional writing and content creation skills.
* Ability to stay informed on current news and trends.
* Strong understanding of trending topics and the ability to adapt to evolving industry needs.
* Excellent communication skills, with the ability to work independently and interact with senior industry leaders.
* Proven track record of successful teamwork.
* Active presence on social media platforms, demonstrating effective use of blogs, Facebook, Twitter, LinkedIn, and other relevant networks and forums.
To apply for this job please visit nasscom.in.
