Job Opportunity for Digital Marketing Specialist at Digital India Corporation in Delhi, and other locations (as needed)

**Job Title:** Digital Marketing Specialist

**Company:** Digital India Corporation (DIC)

**About Digital India Corporation:**  Digital India Corporation, a not-for-profit company under Section 8 of the Companies Act 2013, was established by the Ministry of Electronics & Information Technology, Government of India.  DIC spearheads the Digital India program, promoting technology use in e-governance, e-health, telemedicine, e-agriculture, and e-payments.  It focuses on a secure cashless economy, citizen empowerment through digital initiatives, and participatory governance via various platforms, including social media.

**Job Location:** Delhi, and other locations (as needed)

**Experience Required:**  The job description does not specify years of experience, but implies a strong understanding and practical experience in digital marketing is required.  The responsibilities listed suggest a candidate with proven success in developing and executing digital marketing campaigns is needed.

**Job Responsibilities:**

* Develop, implement, and manage digital marketing campaigns across platforms (Twitter, Facebook, Instagram, LinkedIn, etc.).

* Collaborate with the content team to create engaging content for blogs, social media, email, and website updates.

* Conduct keyword research and implement SEO strategies to improve website rankings and organic traffic.

* Monitor and optimize paid search campaigns.

* Plan and execute social media strategies to enhance brand presence and engagement.

* Track and analyze social media performance metrics.

* Utilize tools like Google Analytics, HubSpot, or similar platforms to analyze performance metrics and provide actionable insights and regular reports to stakeholders.

* Design and execute email marketing campaigns to nurture leads and drive conversions, including maintaining and segmenting email lists for personalized targeting.

* Work closely with Awareness & Communication teams to ensure brand consistency.

* Stay current with the latest digital marketing trends and best practices.

* Attend in-person meetings with Ministry representatives during campaign initiatives.

**Project:** This role will specifically support the Mera Yuva Bharat (MY Bharat) project, an autonomous body established by the Government of India to provide a technology-powered mechanism for youth development.