Website Arpan
1. Context
Leading and Managing Public Engagement at Arpan
2. Organogram
CEO | Director/ Associate Director – Public Engagement
3. Key Objectives of the Job
Develop and lead the Communications team to spread the work of Arpan and build Arpan’s digital and physical brand
4. Major Deliverables
What we expect of you:
- Creating and owning Arpan’s entire communication and PR plan across multiple platforms
- Creating Arpan’s digital brand, and ensuring Arpan’s relevance in the digital age, in line with best-in-class digital NGOs
- Clearly providing a roadmap to what success looks like, and what the expected outreach from marketing would be.
- Working closely with existing teams to leverage Arpan’s work on the ground
- Helping Arpan achieve significant visibility via digital ecosystem partnerships and enhancing the online credibility of brand Arpan and association with CSA
- Provide leadership and build the Marketing and Communications Team as Arpan goes digital
5. Job Challenge
Taking Arpan into the digital age
6. Specialized job competencies
- Able to build and run teams autonomously
- Deep understanding of what it takes to build a brand in today’s time through social media
- Energized by high end execution, with an understanding of how to track the pulse of online social media platforms
- Executing high class campaigns, with small agile teams and working closely with external agencies
- Strategic thinker, who understands how to build a sustainable presence for Arpan
7. Educational Qualification
- Master’s degree preferred
8. Desired Experience
- 10 years of experience in Communications and Digital Marketing
- Digital Marketing- experience of social media, Google AdWords, Campaign Management- Paid & Organic i.e., Performance Marketing & Brand Marketing campaigns
- Brand Strategy- understanding of Brand Equity, TG, Key Communication Objectives and
- Content Strategy- an experience of managing 360 degree campaigns and content customized by different media; Creative Briefs to agencies/ internal team and examples of campaigns with Reach, Awareness, Engagement and Business KPI delivery
- PR- experience of running PR with multiple stakeholders and amplification across channels
- Overall- agency management, budget & ROI, Analytics to read digital dashboards, Brand Track Audits, team management of internal & external stakeholders.
9. Other desired attributes
Ability to work in a small team; interested in setting up and building organizations for the long term; good interpersonal skills; ability to handle high pressure situations
10. Location
Mumbai
11. Salary range
(depending on qualification and years of experience)
Department: Public Engagement
To Apply, Please send your Resume on hr@arpan.org.in
To apply for this job email your details to hr@arpan.org.in
