Website UNICEF
Summary Of Key Functions/accountabilities
Under the general guidance of the Fundraising Specialist (Digital), the post shall undertake the following:
- Support in setting-up, launch and implement of UNICEF ICOs in-house digital analytics capabilities by building a strong analytics framework and providing data expertise:
- Provide visibility of revenue drivers by facilitating best practices learnings for analytics and conversions, delivering insights for campaign optimization
- Standardize campaign tagging and tracking and together with the team to facilitate proper metrics for evaluation
- Integrate 1st Party Data across our main digital platforms (Google Marketing Platform, Facebook marketing solutions, and other Data Services Platforms) to enable remarketing to existing donors and acquisition campaigns to identify new donors
- Assist in developing a digital dashboard (i.e. Google Data Studio) that will allow all levels of stakeholders to track integrated campaign data consistently
- Assist in creating a workplan for the continuous evolution of analytics within the team, in collaboration with the Fundraising Specialist (Digital)
- Assist in ad tech solutions
- Support Fundraising Specialist (Digital) to identify and set best practices and standards in analytics, providing benchmarks and insights to optimize digital performance to achieve revenue goals:
- Provide correct set-up of Google Analytics, Dashboards and Google Tag Manager
- Analyze cross-device measurements and TV attribution measurements
- Resolution of technical incidents and validation reviews of previous implementations
- Facilitate in the evolution of tracking in cookie-less/restricted environments
- Support the testing culture within ICO’s digital team and with the digital agency, together with the Fundraising Specialist (Digital):
- Set matrices for A/B or multivariate testing, depending on the nature of the test
- Set objectives, hypotheses, variables and metrics to determine winning tests
- Learn, iterate and build a robust testing framework, whether through social media ads, website landing pages or CRO
- Provide data and knowledge management support by identifying and organizing data and learnings into actionable recommendations:
- Support the Fundraising Specialist (Digital) in creating reports on a periodic basis by providing accurate and up-to-date digital and donor/income data or trends
- Master digital metrics and KPIs and facilitate setting benchmarks for the measurement of digital campaigns (i.e. CTR, CPC, ROAS, Reach, Impressions, Conversion Rate, etc.)
- Master donor retention and value maximization KPIs for digital donors by understanding donor journeys, survival rates, fulfillment rates, long-term values and other retention metrics
- Support the Fundraising Specialist (Digital) in the implementation of digital fundraising campaigns and various administrative tasks
- Facilitate the set-up and implementation of acquisition campaigns like direct to pledge and lead generation, and support the implementation of cross-cutting initiatives with corporate and key influencer teams
- Support the coordination of emergency fundraising campaign efforts from set-up, launch, optimization and monitoring
- Assist in administrative tasks related to contracts, purchase orders and invoicing of digital partners and other suppliers
- Optimize Search Engine Marketing campaigns for maximum conversion rates and achieve ROI goals through strategic bidding and targeting tactics.
- Be updated with the latest industry analytics technology and trends and provide updates on market insights in Data and Analytics capabilities.
To qualify as an advocate for every child you will have…
Education
A first level university degree (Bachelor’s degree) in marketing, science, technology/engineering, digital media, or any related field.
Experience
- A minimum of two (2) years of professional experience is required.
- Experience in data analytics and measurement, whether in digital agencies or in the client side, is required.
- Experience in digital fundraising or private sector fundraising areas such as acquisition, conversion, retention, loyalty, and multi-channel campaign analysis is an advantage.
- Understanding and experience of Google Marketing Platform products, and Facebook advertising products required.
- Proven success in delivering data-based insights and recommendations that informed strategic business decisions is required.
- Knowledge of digital audience research, segmentation, and trends (qualitative and quantitative research methods) is required
- Experience in Salesforce and BI platforms is preferred.
Language Requirements
Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
For every Child, you demonstrate…
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
Core Competencies
UNICEF competencies required for this post are…
- Demonstrates Self Awareness and Ethical Awareness (1)
- Works Collaboratively with others (1)
- Builds and Maintains Partnerships (1)
- Innovates and Embraces Change (1)
- Thinks and Acts Strategically (1)
- Drive to achieve impactful results (1)
- Manages ambiguity and complexity (1)
To apply for this job please visit www.linkedin.com.
