Job Opportunity for Growth Associate, Future Perfect at The Nudge Institute in Bengaluru

About The/Nudge:

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:

• Centre for Skill Development & Entrepreneurship (CSDE): enables underprivileged youth to lead flourishing lives
• Centre for Rural Development (CRD): enables rural families to come out of extreme poverty
• Centre for Social Innovation (CSI): nudges top talent to solve India’s biggest challenges

About CSDE’s Future Perfect Program:

Future Perfect exists to improve job readiness for the youth and to enable upward socio-economic mobility through English proficiency and the development of 21st-century employability skills. Future Perfect is designed on the belief that proficiency in spoken English is achieved by adopting an immersive approach, implemented through experiential, holistic, and group learning.

At The/Nudge you will:

• plan and execute all product marketing/growth activities, including SEO/SEM, paid marketing campaigns, marketing database, email, and display advertising campaigns
• design and execution of a referral product
• report and analyze downstream metrics of each campaign till end of the funnel
• hypothesize through learnings from aforementioned insights, analytical trends, and run experiment campaigns
• coordinate with the product, content, admissions, delivery, external agencies and other
• stakeholders for completion of tasks with respect to various aspects of growth
• identify trends and insights, and optimize spending and performance based on the insights
• understand how to use all research and lead generation tools available digitally

Apply if you have:

• 0-2 years of work experience in digital marketing channels, techniques & tools: including, but not limited to PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics
• a zest to quickly learn and pick up any of the aforementioned skills
• good analytical skills (spreadsheet proficiency expected)
• experience in optimizing landing pages and user funnels
• experience with A/B and multivariate experiments
• knowledge of website analytics tools (e.g., Google Analytics, Hubspot, etc)
• experience in setting up and optimizing Google Adwords campaign

We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.