Job Opportunity for Head of Marketing at DSEU in Delhi

Website Delhi Skill and Entrepreneurship University

Name of Position Head of Marketing

Number of Positions 1 (one)

Method of Recruitment Contract based through open market

Age Limit Candidate should be below 40 years of age as on the date of the advertisement

Period of contract One Year (may be extended to 2 years, subject to review of performance)

Remuneration (per month) Rs. 2,00,000 – 2,50,000/-

Minimum Qualification

● Master’s Degree in Business Administration or Marketing from a reputed university or Institution

Experience Essential Requirement:

● Minimum 8 years of professional experience in Marketing/Branding with focus on Digital Marketing with 4 years in a leadership capacity with accountability and responsibility for performance, including outcomes, budget, timelines, client, and stakeholder management

● Strong planning & implementation experience with ATL, BTL, and Digital Marketing including Social
Media Marketing, Paid marketing, Email & Mobile Marketing, etc.

● Strong knowledge of app campaigns for Google, Facebook, and Instagram ads

● Strong knowledge of programmatic (DV360) and affiliate marketing and Search Engine Optimization

Desirable Requirement:

● Professional experience in Marketing with employment or tech-based organization

● Experience of leading at least 3 large-scale assignments/programs (involving strategy development, development of roadmap, implementation planning, PMU set up and implementation support) in the Marketing or Branding functions.

● Strong know-how of attributions tools (e.g., Appsflyer)

● Strategic thinker with strong analytical mindset and problem-solving skills

Job Responsibilities and Duties

● Develop overall marketing strategy & budget allocation across ATL, BTL, and Digital Marketing

● Develop marketing execution plans, allocate budget & resources across channels with acquisition targets

● Lead implementation of overall GTM strategy & milestones (product launch, customer acquisition)

● Manage and optimize campaigns across all digital channels including Google, Facebook, etc.

● Lead a team of campaign managers, media buyers and analysts including vendor management and
tracking performance, and suggesting improvement for effective marketing and banding

● Actively review performance of existing marketing channels to optimize and scale effective channels

● Lead product marketing efforts by improving key conversion metrics through consumer journey
improvement in a scientific manner

● Communicate effectively to public and private partners, the marketing roadmap for the platform, progress update on implementation, and required interventions

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