Job Opportunity for Manager/Assistant Manager, Marketing at Vision Spring in Noida

Description

Are you a change maker who wants to play a pivotal role in restoring vision for millions of people in low-income settings across India? Would you like to work for an organisation that is a pioneer in social impact practices?

We are seeking a highly motivated, dynamic, and self-driven candidate who would like to have a challenging and meaningful career path in marketing and communication and social sector. Marketing and communication is the key focus area of our organisation and require a proactive and dynamic approach. The candidate should be dedicated and sincere towards her/his work and should always be open to learning new things. The candidate should have in-depth subject matter knowledge, expertise, and experience. Timely and high-quality delivery of goals would be essential and will be a key performance measurement criterion. S/he will work closely with the marketing and communications team to develop integrated marketing communication strategies and content based on data and insights. You create campaigns and brand programs to increase adoption and compliance. S/he will be based out of Delhi NCR (Noida), India.

About You

• Impact matters. You create integrated marketing communication strategies and content based on data and insights. You create campaigns and brand programs to increase adoption and compliance.
• You are process oriented and an excellent in event management.
• You competently project manage engagements with external marketing agencies and other vendors to produce great deliverables on time and on budget.
• You maintain brand and messaging consistency. You understand messaging and how to tweak it across platforms and formats for various audiences.
• You are an achiever. You work with internal stakeholders to ensure the brand and organisational goals are met. You are also the voice of the external stakeholders.
• You see action as a great way to learn and improve. You judge yourself by what you get done.

About Us

• We are creating access to eyeglasses for low-income people. Clear vision creates opportunities for increased learning, work, safety, civic participation, and quality of life.
• As a social organisation, social change motivates us first. Our focus is on advancing our mission objectives – to increase functioning, productivity, and income earning potential for our low-income people by correcting impaired vision with eyeglasses.
• We are working to transform the systemic dysfunction which has failed to deliver eyeglasses – a 700-year-old technology – to approximately 60 Crore people in India in need of vision correction.
• We serve low-income people who are more than beneficiaries for us. Our beneficiaries expect high-quality eye-screenings and eyeglasses.
• To efficiently scale, we must deliver each new unit with less cost.
• We run our operations on metrics and social impact measures. We leverage a range of processes and practices to get the work done.
• We believe in scaling our impact, not our organisation. We are a lean team of doers.

What You’ll Do

• Develop and implement the brand strategy.
• Help develop communication strategies that increase awareness, engagement, and commitment with all stakeholders (donors, government, hospitals, and users).

This Includes

• Traditional and online engagement, direct and database marketing, digital/social/internet branding, collateral/support/IEC material, and website development.
• Inspire collaboration with partner organisations through compelling, evidence-based cases and messaging by using events, PR, social media, and joint marketing programs.
• Develop and propel the digital footprint of the organisation to create social impact through social media, website, and other assets.
• Partner with regional and field teams to execute focused, outbound campaigns and partner nurturing programs.
• Develop kits, brochures, introductory presentations, and reporting templates to manage and grow relationships with partners.
• Develop insights into different type of partners.
• Manage engagements with marketing and/or creative agencies and other outsourced support.
• Represent the organisation at various forums and in peer working groups.
• Identify and develop the appropriate channel/platform/communication and marketing plans to engage effectively with partners.
• Coordinate the development of IEC material, collateral, and end user experience for eyeglasses at outreach sites and other locations.
• Actively seek and coordinate media and press interest for the organisation and ensure regular contact with target media and appropriate response to media requests.
• Utilise user insights and data to develop experience, engagement, and relationship strategies.
• Plan, organise, and manage conferences, events, and shows.
• Identify, conceptualise, develop, and supervise compelling stories, campaigns, and IEC material/collaterals for digital and print.
• Adept in copywriting, text, design, imagery, video, and other creative elements.

Requirements

• MBA, post-graduation in marketing/mass communication, and/or an equivalent education.
• Superior written and verbal communication skills in English, with exceptional presentation capabilities. Fluency and written skills in Hindi and Indian regional languages preferred.
• Experience of 8 to 10 years in marketing, communication, and event management.
• Excellent event management skills.
• At least 3 years of experience in B2B marketing or B2B campaign development (agency). And at least 2 years of digital marketing/social media exposure. PR exposure is helpful.
• Excellent content writing and copywriting skills,
• Willingness to travel up to 30% of the time within India.

Compensation

• Salary based on experience and education.
• Competitive benefits, including health insurance and generous vacation time.

To Apply

We want to know more than just what you have done. We want to know who you are. What are the passions and talents that draw you to this role?

Please submit an application, including a thoughtful cover letter and your CV/resume, to: hr.india@visionspring.org. Please ensure there is a short description of each organization on your CV/resume. Include your last name and “Manager/Assistant Manager, Marketing” in the subject line.
Please note that only candidates to be interviewed will be contacted.
Evaluation of qualified candidates may include an assessment exercise, which may be followed by a competency-based interview.
We are an Equal Opportunity Employer.