Job Opportunity for Manager, Digital Marketing at The Nudge Institute in Bengaluru, Karnataka, India

## Job Description: Manager, Digital Marketing

**About The/Nudge Institute:**

The/Nudge is an action institute dedicated to building resilient livelihoods and alleviating poverty. We work with women, farmers, tribals, and youth on rural development, agriculture, skilling, and economic inclusion, partnering with over 15 central and state governments. 

Our economic inclusion journey has reached 10 states, impacting 1.25 million people with $250 million in government funding. Our incubator, accelerator, and grand challenges have supported over 200 social entrepreneurs, including 17 Forbes 30U30 honorees, 3 EarthShot Prize winners, and a Time Magazine cover recipient.

Supported by over 100 eminent philanthropists, 40+ corporates, and 15+ foundations, including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG, and L’Oreal, we are working towards a “poverty-free India, within our lifetime.”

**About the Team:**

The marketing team at The Nudge is a passionate group dedicated to advancing the impact and amplifying the mission of The Nudge. By joining this team, you’ll contribute to building awareness, engaging and inspiring our community, and driving support for our cause.

**Job Location:** Bengaluru, Karnataka, India

**Job Type:** Full Time

**Experience Required:** 5-7 years of work experience in performance marketing

**Responsibilities:**

* **Planning and Execution:**

    * Develop and execute email marketing campaigns, leveraging martech tools like Hubspot, Clevertap, or Moengage.

    * Plan, execute, and optimize performance marketing campaigns across multiple channels, including LinkedIn Ads and Google Ads.

* **Data Analysis and Insights:**

    * Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) to identify trends, insights, and areas for improvement.

    * Continuously refine and improve campaign targeting, creative, and messaging based on A/B testing, performance data, and user feedback.

* **Learner Mindset:**

    * Stay updated with the latest trends, best practices, and technologies in performance marketing and digital advertising.

    * Demonstrate a willingness to understand the sector and work with various stakeholders to create successful marketing campaigns.

**Qualifications:**

* A bachelor’s degree in any subject.

* Strong data analytical and problem-solving skills.

* Excellent verbal and written communication skills.

* Ability to plan and execute projects independently.

**We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.**