Job Opportunity for Manager – Digital Marketing & Content Specialist at Helpage India in Delhi

Location: Head Office, New Delhi
Reporting to: Director – Digital Marketing & Fundraising

RESPONSIBILITIES: Supporting optimization & growth of key digital channels and assets for HelpAge India:

➢ Website

➢ Social Media (FB, Twitter, LinkedIn, Insta & YouTube)

➢ Mail Chimp, SendIn Blue, etc.

➢ Google for Not Profits (Optimization of AD Words Grant & more)

• Plan and execute digital/technology-based marketing/fundraising Email campaigns (Part of Idea to Implementation using existing and new digital assets/avenues) to acquire & retain donors.
• Devise strategies to drive online traffic to the website and other online assets through SEO (On-page/Off-page – Google, Yahoo, Bing, etc.), marketing and communications, including in-house E-mail campaigns.
• Lead to execute/initiate integrated campaigns (Social Media Lead Gen, WhatsApp, SMS, Online) both Inbound and Outbound to generate direct and indirect revenue streams.
• Support Media Planning & Buying – Digital (FB Ads, Insta ADS, YouTube, OTT, Google Ads, etc.)
  Track, Measure and Report on key performance indicators. (SEO, Google Analytics 4, FB Pixel/Analytics, GTM, etc.)
• Content Creation – Design Compelling Digital Content (Posts, Blogs, ADS, PDFs, Email templates, etc.) by liaising with HelpAge India’s departments and field partners.
• Responsible for facilitating existing partners by providing Landing pages, ad copy, short videos, infographics, etc.
• Monitoring of market trends, competitions, new technologies & trends in the digital/charity/non-profit space.
• Strictly follow the organizational work plan and individual activity plan and proactively contribute to the achievement of the strategic directions of the organization; ensuring adherence to quality and timeliness of the deliverables.
• Uphold the mission/vision and values of HelpAge India demonstrating the behaviours and competencies as appropriate for the position.

QUALIFICATIONS:

• Degree in Communications stream
• Qualification in Digital marketing will be an added advantage

EXPERIENCE:

• Should have 2 to 4 years of working experience in a similar stream.
• Hands-on experience in marketing communication especially in Digital Communications related activities.
• Excellent knowledge of English & Hindi to enhance independent content and design abilities.
  Copywriting, Designing and knowledge of Word press, Email Campaign Systems (MailChimp, SendIn Blue, etc.), Facebook, YouTube & Instagram, (Proficiency in MS Office Suite and Mac environments).
• Experienced in creating and upgrading mobile-friendly email templates/short videos and images using graphics, personalization & other advanced features/tools.
• A good understanding of customer relationship management in order to increase supporter conversion, engagement, retention and related database tools.
• Ensure prompt and accurate communication with subscribers via email to minimize unsubscribes
• Experience in developing and managing content, especially for social media and e-mail audiences. (knowledge of Word press, Canva, Adobe Suites, Email Campaign Systems, Facebook, YouTube LinkedIn, Quora & Instagram, etc.)
• Understanding of website development, hosting, wordpress integrations/plugins and management.
• Self-motivated, flexible & experienced to manage/multi-task effectively with clear deadlines.
• Critical thinking capacity with high attention to detail.
• Experience in technical SEO, off-page, website structure/architecture and Keyword Optimizations.
• Data and analytical skills around email marketing, retention, Hotjar, GA4, campaign performance.
• Strong commitment to team-working, ideation, collaboration, consensus building and negotiation.
• Sensitivity towards Eldercare, related health risks and rights.
• Understanding in marketing automation technology.

DESIRABLE QUALITIES/EXPERIENCE/SKILLS:

• Prior experience working in fundraising operations or not-for-profits in digital communication sphere.
• Ability and willingness to undertake travel, primarily within India.
• Written and verbal communication skills in English & Hindi.
• Ability to work effectively in teams as well as independently.

VITAL NEEDS:

• Sensitive heart, empathetic humane & passionate to contribute to a healthier India.
• Communication skills to connect with people.
• Love for technology.
• Committed to getting something done every day, a never say die attitude.
• Resourceful.
• Learning attitude.
• Emoluments will be commensurate with skills and in line with those in the sector.

Interested candidates must apply in next 15 days with full details of last salary drawn, expected salary, three references at hr@helpageindia.org

Due to the urgency of the position, interviews may be scheduled even before the closure of advertisement. Hence, interested candidates are encouraged to apply at the earliest. Please note that we will not be able to notify all applicants. Only short-listed candidates will be notified about the interview date.