About ISDM

ISDM is an institution founded to create, strengthen and establish Development Management, a domain that transcends the exclusive silos of ‘development perspectives’ and ‘management principles’. ISDM recognises the need to ‘professionalise’ the Leading and Managing of Social Purpose Organisations (SPOs). The institution sees the development space as requiring the application of management disciplines that are unique and tailored to the scale of the sector. Management that doesn’t merely retrofit Business Management to development projects, but one that is born specifically from the coming together of the two crucial domains.

By 2025, ISDM aims to become the go-to management institute for top professionals wanting to transform the development sector for a greater impact on people’s lives. In order to achieve this aim, ISDM has identified three broad focus areas-:

Continuously building the one-year-long Post-Graduate Program in Development Management (PGP-DM);
Creating a strong research function that will lay the foundations for Development Management and leadership as a unique domain and discipline;
Launching Strategic Capacity Building Programs aimed at influencing and upskilling middle to senior leaders in the social sector through special workshops, short-term courses, and customized convenings.

ISDM has audacious ambitions to build a world-class institution, become a global fountainhead of development management knowledge, and define the domain of development management for the Social Sectors. The belief is that Management for the Social Sectors (or Development Management) will significantly scale up the positive impacts on the lives of people in sustained ways. ISDM is entering a new phase of growth with a revamped program and renewed focus on establishing itself firmly as a preeminent institution in its domain. This requires strategic and energetic institutional leadership.

Job Description

We are looking for a marketing professional, with solid experience in stakeholder management, who will collaboratively conceptualise, manage and execute ISDM’s marketing & communication strategies. This role involves working closely with all stakeholders at ISDM to input into their engagement and marketing strategies, collating and streamlining their marketing collaterals requests, collaborating with and managing the ISDM marketing team as well as external agencies or partners to develop and execute marketing strategies, materials, and ISDM’s design requirements, handling ISDM’s social media handles and ISDM’s website. While their main focus will be on marketing and other collaterals’ designing, maximising ISDM’s social media presence and engagement, and website management, they need to have a good understanding of digital and performance marketing, database marketing, PR, partnerships and events. They will ensure that all marketing initiatives are aligned with ISDM’s brand identity, messaging and objectives.

Key Responsibility Areas

Collaborate with other departments to understand their marketing & communication requirements, to ensure that all marketing initiatives are aligned with ISDM’s overall strategy
Build a strong understanding of stakeholders, their requirements, their receptivity to channels, the comparative landscape, etc. and create a stakeholder map
Develop and implement a communication and engagement strategy, focusing on a combination of social media and website
Manage and enable the internal team and external partners to come together to help achieve the objectives, managing and running the social media calendar, overseeing the creative process for campaigns, including concepts, design, copywriting, and production, creating communication collaterals, etc.
Ensure that all communication collaterals are on-equity, on-target, consistent with brand guidelines, effective and high quality
Track and monitor marketing strategy effectiveness and optimize to continue building more effective strategies
Conduct market research and stay up-to-date with industry trends to ensure that marketing campaigns and social media strategies are relevant and effective
Develop and maintain relationships with partner agencies and freelancers to support creative needs and ensure that projects are executed efficiently and effectively
Mentor and manage a team of content writers, designers, copywriters, and other marketing professionals to ensure that they are working effectively and producing high-quality work
Manage budgets and timelines for all marketing projects, ensuring that they are delivered on time and within budget

Experience & Qualification Required:

8-12 years’ experience in marketing, communications and/ or engagement for the social impact sector, academic institutions, think tanks or consultancies
Bachelor’s or Master’s degree in Marketing, mass communications, journalism or management/ business administration
Excellent understanding of the social media space, creative marketing strategies & website management/ maximization; Competent understanding of digital marketing space, PR, partnerships, events and database marketing
Strong technical skills using Microsoft Office, and a good knowledge of Search Engine
Optimization and internet ranking for web content, Google AdWords, Google Analytics, social media platform analytics
Proven ability to lead and manage high performing, effective teams
Excellent verbal and written communication skills, a flair for aesthetics and design, good copywriting skills, and exceptional attention to detail
Proven experience of working in complex projects involving multiple stakeholders, partners, timely and on-budget executions, and dynamic and agile work environments
Demonstrated ability to take ownership, have accountability, work in a collaborative, multi-disciplinary team, and strong problem-solving skills

To apply for this job please visit isdm.keka.com.