Job Opportunity for Manager/Senior Manager, Product Management, Asha Kiran at The Nudge Institute in Lucknow

Website The Nudge Institute

About our Organization

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors.

Who are we solving for in Asha Kiran program?

  • women farmers who are landless, marginal, and small landholders
  • they have an average family size of 5-6 members
  • they are dependent on unpredictable wage labor
  • the male members of the families migrate in distress for work
  • they need diversified & sustainable income:to withstand life shocks
  • improve their food & income security
  • improve assets & savings
  • get access to safety nets and financial instruments

What are we solving for in Asha Kiran program?

The Asha Kiran program aims to catalyze impact at scale by partnering with the private sector and government, to implement livelihood interventions for women in poor households.

This involves building a deeper understanding of the value chain to create incentives for markets to participate and leverage government resources to solve for: 

  • infrastructure (land and assets, Information & Technology) 
  • standardization of rearing practices 
  • forward & backward linkages for farmers
  • collectivization through community institutions (SHGs)

What are some of the principles/approaches we use?

  • First principles thinking
  • Human-centered design (thoughtful, action-oriented, experimental & iterative process) with a gender lens (unbiased and reflective approach) 
  • Systems thinking (analytical, stakeholder-oriented and holistic)
  • Strategic planning (result oriented, logical & coherent with clearly defined outcomes, grounded on the current realities)

What you will do?

  • Own the end-to-end research, product design, and development of scalable and impactful models
  • Drive innovations, conduct targeted pilots and iterations to improve the product design for implementation at scale
  • Work closely with our program partners and all key stakeholders

Who are we looking for in this role?

  • 7-9 years of work experience in user research, product design, and development
  • Demonstrated ability to learn continuously and collaborate 
  • Ambiguity and stakeholder
  • Written and spoken fluency in Hindi and English
  • Willingness to stay and travel in deep rural areas

We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.

To apply for this job please visit