Website PETA India
Position Objective:
To promote animal rights through People for the Ethical Treatment of Animals (PETA) India’s websites and social media channels
Term of Employment:
Full-time
Reports To:
Associate Director of Online Marketing Department
Location:
Mumbai
Primary Responsibilities and Duties:
- Develop and manage various aspects of the complex and diverse online marketing projects that promote PETA India’s mission
- Write and create animal rights–related blog posts, e-news, e-mail alerts, and social media content
- Produce visually appealing and impactful content for our social media channels, website, and e-mail alerts
- Create and implement marketing plans for PETA India’s campaigns to further increase website traffic and engagement with online petitions
- Track and analyse web traffic to PETAIndia.com as well as the success of social media and other online campaigns and make strategic changes accordingly
- Assist with developing content for paid social media campaigns
- Stay abreast of the latest social and digital marketing trends and suggest ideas to promote PETA India campaigns online
- Increase the engagement rate on PETA India’s social media platforms by responding to members of the public, the media, influencers, and celebrities
- Perform any other duties assigned by the supervisor
Qualifications:
- College degree in a related field or equivalent experience is preferable
- Online marketing experience
- Proven interest in and excellent working knowledge of the internet
- Knowledge of search engine optimisation, search engine marketing, and social media marketing tools
- Extensive knowledge of animal rights issues and PETA India campaigns
- Sophisticated understanding of and appreciation for creative work
- Demonstrated exceptional written and verbal communication skills in English and, preferably, Hindi
- Proven excellent project management, strategic thinking, and analytical skills
- Proven ability to conduct and analyse marketing research
- Demonstrated ability to work both independently and as part of a team
- Proven ability to work well under pressure and within tight deadlines
- Support for PETA India’s philosophy and the ability to advocate for the group’s positions on issues in a professional manner
- Commitment to the objectives of the organisation
To apply for this job please visit www.petaindia.com.