Job Opportunity for Product Marketing Associate at eGovernments Foundation in Bangalore South

**Job Title:** Product Marketing Associate  

**Location:** Bangalore South, India  

**Company:** eGovernments Foundation  

**About Us:**  

eGovernments Foundation was established in 2003 by Nandan Nilekani and Srikanth Nadhamuni. The organization focuses on improving urban governance through its DIGIT platform, which provides digital solutions for governments, businesses, and citizens. Over the years, eGov has impacted over 16 crore citizens across India.

**Experience Required:**  

Minimum of 2 years in product marketing.

**Job Description:**  

We are seeking a Product Marketing Associate to drive awareness and adoption of our digital products. The role involves shaping product positioning, creating compelling content, and collaborating with cross-functional teams to support product launches and market strategies.

**Key Responsibilities:**

– Develop product narratives and positioning documents.

– Create engaging content across various formats (e.g., demos, websites, presentations).

– Collaborate with product managers on feature launches and go-to-market strategies.

– Support segmentation and persona mapping for tailored messaging.

– Maintain understanding of the competitive landscape and customer needs.

**Requirements:**

– Passion for using technology for social good.

– 2-4 years of experience in product marketing.

– Excellent written and verbal communication skills.

– Hands-on experience with product marketing toolkits.

– Proactively involved in creating compelling product marketing kits.

This role is ideal for someone who thrives in a fast-paced, purpose-driven environment and believes in leveraging technology to make a difference.