Job Opportunity for Sales & Marketing Manager, Bolbhav Project at Gramhal

Job Description

This is a remote position.

Job Title: Sales & Marketing Manager, Bolbhav Project

Location: Remote with periodic travel across Madhya Pradesh (MP)

Compensation: 20 – 24 LPA

Start Date: Immediate

Job Overview:

Gramhal is a tech non-profit on a mission to end information asymmetry and improve livelihoods of 50 million rural households in India by 2030. Bolbhav is our flagship product, where we are collecting and disseminating real-time mandi price information. As our Sales & Marketing Manager, you will lead the charge in driving subscriptions by promoting Bolbhav among our primary users: the farmers. Your challenge? To create a scalable marketing and sales framework tailored for new mandis, merging both digital and on-ground strategies.

Key Responsibilities:

• Design and execute a holistic marketing strategy, blending both digital and physical realms, to effectively reach and resonate with farmers.
• Spearhead product-led growth initiatives, ensuring Bolbhav’s features and benefits drive its own adoption and user advocacy.
• Test and iterate on various marketing and sales channels, constantly fine-tuning approaches based on real-world feedback.
• Develop a replicable sales and marketing blueprint for new mandis, ensuring seamless expansion even in previously uncharted territories.
• Collaborate closely with the Operations and Product teams to gather insights and tailor marketing efforts accordingly.
• Collect, analyze, and interpret sales and marketing analytics to make informed decisions and optimize ROI.
• Train and mentor future sales and marketing teams, ensuring uniformity in strategy execution across locations.

Requirements

• A formal degree in Sales and Marketing isn’t a prerequisite, but an eagerness to learn and employ best practices is.
• Proven experience in sales and marketing, preferably within the agricultural sector or in rural Indian context requiring a blend of digital and grassroots strategies.
• Deep understanding of the Indian agricultural sector, especially mandis. Those lacking this experience must commit to spending their initial month on-site in a mandi.
• Strong grasp over product-led growth strategies and techniques, especially in context of rural India.
• Proficient in using analytics tools to derive actionable insights from data.
• Demonstrated ability in crafting and executing successful marketing campaigns across various channels.
• An entrepreneurial mindset, paired with the adaptability to thrive in evolving environments.

About Gramhal:

Gramhal is a tech non-profit on a mission to end information asymmetry and improve the livelihoods of 50 million rural households in India by 2030. We have built a suite of digital products – including a chatbot, IVRS, web app, KaiOS, and Android app – to enable farmers to make better decisions. Currently, Gramhal’s product is used by over a quarter of a million farmers.