Website ISDM
About ISDM
ISDM got seeded as an idea in early 2016 when its founders came together with a common vision to launch a first-of-its-kind educational institution that would develop and groom the next generation of professional leaders and managers for the development sector. ISDM envisions building Development Management (or Management for the Social Sectors) as a stand-alone domain and an aspirational choice for professionals in the development sector. The belief is that Development Management will significantly scale up the positive impacts on the lives of people in sustained ways.
By 2025, ISDM aims to become the go-to management institute for top professionals wanting to transform the development sector for greater impact on people’s lives.
In order to achieve this aim, ISDM has identified three broad focus areas
- Continuously building the one-year long Post Graduate Program in Development Management (PGP-DM)
- Creating a strong research function that will lay the foundations for Development Management and leadership as a unique domain and discipline
- Launching Strategic Capacity Building Programs aimed at influencing and up- skilling middle to senior leaders in the social sector through special workshops, short-term courses, and customized convening.
Since launching its flagship (and India’s first) PGP in Development Management (equivalent of a one-year MBA) in 2017, the Institution has placed 200 young professionals on an accelerated path to build, manage and lead Social Purpose Organisations (SPOs). ISDM has successfully executed 46 short-term Open Programs across three cities inducting 142 development professionals from 49 SPOs as ISDM alumni who are now redefining what “impact at scale” means in the development sector. ISDM has created a national character for itself, attracting a diverse range of student and recruiting organisations from across the country. Over these years, ISDM has also built strong partnerships with leading philanthropists, academicians, advisors, and practitioners.
ISDM has audacious ambitions to build a world class institution, become a global fountainhead of development management knowledge, and define the domain of development management for the Social Sectors.
ISDM is entering a new phase of growth with a revamped program and renewed focus on establishing itself firmly as a preeminent institution in its domain. This requires strategic and energetic institutional leadership.
The Role
We are searching for an Senior Manager, Marketing & Communications for ISDM – a marketing & communication professional par excellence who will help build a new category in education, conceptualise, craft, and implement communication and engagement strategies for ISDM, and build the brand of ISDM.
Key Responsibilities:
- Work with the Marketing lead and vertical leads to understand the marketing & communication requirements of ISDM
- Build a strong understanding of stakeholders, their requirements, their receptivity to channels, the comparative landscape, etc. and create a stakeholder map
- Develop and implement a communication and engagement plan to help achieve ISDM’s strategic goal, comprising the entire gamut of marketing and communication activities and strategies, using a combination of digital and social media, database marketing, PR, partnerships, and events
- Manage and enable the internal team and external partners to come together to help achieve the objectives, creating and executing paid digital campaigns, managing and running the social media calendar, implementing effective database marketing, PR, partnerships & events plan, creating communication collaterals, etc
- Ensure that all communication collaterals are on-equity, on-target, consistent with brand guidelines, effective and high quality
- Track and monitor communication strategy effectiveness and optimise to continue building more effective strategies
Qualifications & Skills:
- 12-15 years’ experience in marketing, communications and/ or engagement for the social impact sector or academic institutions
- Bachelor’s or Master’s degree in mass communications, journalism or management/ business administration
- Competent understanding of the digital marketing space, PR, partnerships, events and database marketing
- Proven ability to lead and manage high performing, effective teams
- Excellent verbal and written communication skills
- Proven experience of working in complex projects involving multiple stakeholders, partners etc
- Demonstrated ability to take ownership, have accountability, work in a collaborative, multi-disciplinary team, and strong problem-solving skills
To apply for this job please visit isdm.kekahire.com.