Job Opportunity For Senior Manager – Marketing and Communications At Bhumi In Chennai, India

Primary Responsibilities:

• Create innovative communication ideas and deploy industry best practices to enhance effectiveness in building Bhumi brand.
• Design and monitor targeted online and offline campaigns. Use data insights and feedbacks for identifying growth opportunities
• Strategize and execute brand and lead generation campaigns for potential stakeholders: volunteers, donors and organisations like Corporates, colleges, schools etc.
• Strategize and support digital fundraising and engagement initiatives to acquire and retain donors and fundraisers.
• Responsible for orchestrating a cohesive PR strategy that amplifies Bhumi’s message, enhances its public image, and supports its overall marketing and communication goals.

 Other Responsibilities:

• Develop and execute a comprehensive marketing and communications strategy that aligns with Bhumi’s mission and goals.
• Oversee the creation of marketing materials, digital content, and press releases to ensure consistent messaging across all platforms.
• Lead social media strategy, enhancing Bhumi’s presence on various platforms to engage with volunteers, donors, and partners.
• Collaborate with program teams to highlight successes and stories from Bhumi’s initiatives such as Ignite, Catalyse, and the Bhumi Fellowship.
• Analyze and report on the effectiveness of MarComm strategies in achieving organizational objectives, making data-driven adjustments as needed.
• Foster a culture of innovation within the MarComm team, encouraging new ideas and approaches to reach and engage our target audiences.

 Educational Qualification/Experience:

• 8+ years of experience in the marketing / communications role
• Bachelors/Master’s degree in marketing, journalism, business, or related field
• Prior experience of working or volunteering with NGOs

Knowledge & Skill sets required:

• Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels
• Good understanding of web analytics, digital and social media marketing
• Use latest measurement frameworks for performance-driven marketing
• An effective storyteller and build the brand using related and consistent content
• Should be tech savvy.
• Knowledge of marketing tech stack is good to have
• Willingness to work in a multi-cultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with ability to supervise multiple projects.
• Proven track record of developing and executing marketing strategy

 Other Details:

Scope: Full Time

Age Criteria: <35

Reporting to: Co-founder/Director – Marcomms

Expected Joining Date: Immediate

Location: Chennai(preferred) or remote

Minimum Commitment (in years): 3