Background

Diversity, Equity and Inclusion are core principles at UNDP: we value diversity as an expression of the multiplicity of nations and cultures where we operate, we foster inclusion as a way of ensuring all personnel are empowered to contribute to our mission, and we ensure equity and fairness in all our actions. Taking a ‘leave no one behind’ approach to our diversity efforts means increasing representation of underserved populations. People who identify as belonging to marginalized or excluded populations are strongly encouraged to apply. Learn more about working at UNDP including our values and inspiring stories.

UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

UNDP has been working in India since1951 in almost all areas of human development. Together with the Government of India and development partners, we have worked towards eradicating poverty, reducing inequalities, strengthening local governance, enhancing community resilience, protecting the environment, supporting policy initiatives and institutional reforms, and accelerating sustainable development for all.

With projects and programmes in every state and union territory in India, UNDP works with national and subnational government, and diverse development actors to deliver people-centric results, particularly for the most vulnerable and marginalized communities. As the integrator for collective action on the Sustainable Development Goals (SDGs) within the UN system, we are committed to supporting the Government of India’s national development vision and priorities and accelerating the achievement of the SDGs for the people and the planet.

UNDP India’s new Country Programme (2023-2027) builds on our prior work and aims to provide an integrated approach to development solutions in three strategic portfolios:
Strong, accountable and evidence-led institutions for accelerated achievement of the SDGs.
Enhanced economic opportunities and social protection to reduce inequality, with a focus on the marginalized.

Climate-smartsolutions, sustainable ecosystems and resilient development for reduced vulnerability.
South-South cooperation, gender equality and social inclusion are promoted across the pillars. The programme is supported by a frameworkof renewed partnerships and blended financesolutions, strategic innovation and accelerator labs, and data and digital architecture.

You are invited to join a team of future-smart development professionals to support India in achieving the national and globally agreed goals. As part of the UNDP team, your focus will be to work with diverse stakeholders to find country-specific solutions that lead to sustainable development and reach those furthest behind first.

More than half of all livelihoods in India is primarily dependent on agriculture. A massive 54.6% of the total workforce is engaged in agricultural and allied sector activities and 57% of the rural households are directly dependent on agriculture for their livelihoods. However, the agricultural sector is facing various challenges like small landholding, declining productivity, rising input costs, declining farm income, the adverse impact of climate change, and decline in the percentage share of workers engaged in the agriculture sector. Agricultural production shocks have huge social and financial repercussions, impacting rural income levels, Gross Domestic Product (GDP) and poverty rates.

The Government of India’s flagship schemes Pradhan Mantri Fasal Bima Yojana (PMFBY) and KCC/MISS have become important tools to strengthen the resilience of Indian farmers. The schemes ensure maximum benefits for the farmers by providing financial risk protection against natural calamities and catastrophic events including pests, climate uncertainties and environmental shocks. Apart from providing comprehensive risk coverage for the entire crop cycle, PMFBY also enables direct claim transfer into farmers’ accounts through e-remittance. Additionally, to address agrarian distress, Kisan Credit Card/ Modified Interest Subvention Scheme (MISS)was introduced by the Government of India to provide cheap and hassle-free credit for millions of farmers and to ensure continued investment into agriculture to bring in mechanization, modernize agriculture practices and eventually enhance productivity.

UNDP’s Country Programme Document (2023-2027) intended outcome 2 states that “By 2027, people will benefit from and contribute to sustainable and inclusive growth through higher productivity, competitiveness and diversification in economic activities that create decent work, livelihoods, and income particularly for youth and women”. UNDP leverages its expertise in systems strengthening to support the Ministry of Agriculture through setting up of Central Program Management Unit (CPMU) for the implementation of PMFBY and KCC, to improve institutional and programme responsiveness, increase coverage and better access among marginalised and excluded farm households, offering innovative measures and support mechanisms for Agri-value chain financing, risk management and reduced crop loss for the rural population in India. The PMU will also focus on providing Capacity Building and Training support to participating state-level government departments involved in PMFBY and KCC and advancing the scheme among new states for improved uptake.

Duties and Responsibilities
The social media and Advocacy Associate – Technical Support Unit will work under the overall guidance and supervision of the National Programme Director TSU. S/He will ensure engagement of all direct stakeholders and delivery of project objectives, in coordination with the Joint Secretary & CEO, DoA&FW, MoA&FW when needed.

Manage, design, and create an effective social media campaign for the PMFBY and Kisan Credit Card schemes. and Assist in the implementation of internal and external communication and outreach strategies.
Assist the IEC and Advocacy Analyst in identifying new and emerging opportunities and platforms.
Execute social media campaigns at the state level through regular consultation with a resource person from the states to forward PMFBY/ KCC scheme mandate.
Conduct regular social media training sessions with the state government personnel and agencies.
Assist IEC and Advocacy Analyst in setting up a library of resources and stay up to date with the latest skill development for social media outreach and analytics.
Develop social media packs, to be shared with key partners at the district level to increase outreach.
Round-the-clock monitoring & moderation of content provided by the state agencies.
Develop and update list of Twitter accounts and Facebook pages of key partners at the state and national level to facilitate more focused group advocacy. Also identify key social media influencers and bloggers at the state and national level.
Ensuring content management for Crop Insurance Web Portal working closely with the technical team to make it a digital repository of relevant insurance related information useful for all stakeholders.
Preparing high quality presentations, reports and audio-visuals supporting the technical team for national and international audiences.
Liaise with UNDP, Ministry of Agriculture, relevant government agencies and all project partners, including donor organizations and NGOs for effective coordination of all project inputs.
Provide timely inputs for the timely submission of all reports and communication materials as may be required by Head – TSU, the Ministry of Agriculture.

Required Skills and Experience

Education:

High School OR Bachelor’s Degree in media relations, journalism, Mass Communication, business administration with English, agriculture or closely related field will be given due consideration.

Experience:

Minimum 7 years (High School) or 4 Years (Bachelor’s Degree) of demonstrable experience at the national or international level in public relations, communications or advocacy.
Relevant Experience at the national level working with Governments and private entities in the insurance sector.
Additional years of experience at the national or international level in public relations, communications, social media, or advocacy.
Relevant 4 Years of Experience of working with Central and/or State Governments/ UN agencies/ national/ international/ Public private organization/ on similar assignments
Strong networks with the external media and other agencies in the country.

Required Skills:

Understands and applies fundamental concepts and principles of a professional discipline or technical specialty relating to the position.
Experience in the usage of computers and office software packages, good knowledge and experience in handling of web-based management systems.
Demonstrates substantive and technical knowledge to meet responsibilities and requirements of the post with excellence.
Possesses the capacity for strategic planning, result – based management and reporting.
Good facilitation and communication skills.
Ability to carry out research and communicate strategic pieces that guide decisions on strategic programme directions.
Tailors and presents information to diverse audiences using a variety of communication delivery methods (e.g., written, electronic, oral, interpersonal) Documentation.
Good interpersonal skills and ability to establish and maintain effective partnerships and working relations with people in a multi- cultural, multi-ethnic environment with sensitivity and respect for diversity.

Desired skills in addition to the competencies covered in the Competencies section:

Demonstrated skills in building, mobilizing, and connecting with a wide range of stakeholders –insurance agencies,farmer organisations, state agencies etc.
Hands-on experience in design, formulation, implementation, monitoring and evaluation.
Ability to lead consultative meetingsat national and state level with partners and senior stakeholders to identify priorities and manage the timely delivery of project activities.
Reliable in delivering own parts of the work as part of a team effort
Demonstrates excellent work/project planning skills.
Is open to change and ability to manage complex, ever-changing environments.

Language Requirements:

Excellent oral and writing skills in English and Hindi

Remuneration starting at INR (Annual) 12,38,820 / 1,03,235 INR (Monthly) as per the scale depending on qualifications and experience. The remuneration is excluding 8.33% pension amount paid over and above the salary.

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