Job Opportunity for Social Media Associate – Marketing at The Nudge Institute in Bengaluru

About The/Nudge:

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:

• Centre for Skill Development & Entrepreneurship (CSDE): exists to enable underprivileged youth to lead flourishing lives
• Centre for Rural Development (CRD): exists to enable families to come out of extreme poverty
• Centre for Social Innovation (CSI): exists to nudge top talent to solve India’s biggest challenges

Responsibilities:

• Develop and deliver content that communicates social media strategy through a programmatic approach
• Manage all owned digital assets for the Nudge Brand and its products :  Day-to-day research,
• Creating SM calendar, Platforms monitoring, analyze SM activities.
• Work with stakeholders to define KPI’s for success and track against them
• Analyze results to identify business insights, opportunities and recommendations
• Cultivate and extend the talent brand through social and experiential channels to tell the story of our organization culture and promote the Nudge Institute as a great place to work.
• Contribute to talent brand and cultural social media channels (e.g. Twitter, Instagram, LinkedIn, etc.)
• Demonstrate value by establishing metrics and regularly reporting on the impact of all social media activities, marketing campaign and efforts
• Build strong partnerships through influence and collaboration with key stakeholders across marketing, design, communications, product, agency stakeholders.
• Evaluate emerging technologies.
• Optimizing existing channels & creating new demand generation channels.

Key Requirements:

• 4+ years of marketing or business experience in technology, consulting or consumer products with in-depth exposure to digital content strategy, communications, marketing, and digital project management.
• Demonstrated experience articulating a vision, translating it into executable strategy and driving cross-functional teams to deliver against the plan
• Skilled in translating external and internal trends into innovative and creative practices
• Possess a deep understanding of marketing tools and/or development sector.
• Passion for driving diversity and inclusion practices as a cultural competitive advantage
• Exceptional communication skills (verbal, written and presentation) exhibited at all levels within an organization
• Skilled at using data and analytics to develop insights, drive decisions and measure social media  impact
• Stellar project management skills with exceptional attention to detail and discipline to organize and prioritize.
• Keen ability to transform, align and inspire during times of change in a fast-paced environment
• Excellent technical skills and experience with modern marketing platforms such as Canva, HootSuite, HubSpot platforms.