Mantra4Change
**Job Title:** Social Media Lead
**Location:** Bengaluru, Karnataka (Hybrid Work)
**About Mantra4Change:**
Mantra4Change is an organization dedicated to transforming public education in India. For a decade, they have worked with educational stakeholders to improve schools across various states. Their approach focuses on systemic reforms and collective action, aiming to provide enriching learning experiences for children at scale, sustainably, and rapidly. They are committed to impacting critical challenges at the ground level (teacher capacity building), system level (empowering leaders with tools), and ecosystem level (inspiring changemakers). Their goal is to positively influence 150,000 schools by 2025.
**Job Description:**
We are seeking a passionate and talented Social Media Lead to join our team. You will be responsible for managing our social media presence across multiple platforms, developing and executing engaging campaigns, and fostering a strong online community.
**Responsibilities:**
* **Content Creation:** Develop and implement a social media content calendar; create engaging content (text, images, videos); brainstorm and implement creative internal and external communication strategies (newsletters, campaigns); collaborate with the team to ensure brand consistency across all visual communication.
* **Community Management:** Actively engage with our audience; monitor brand mentions and respond to inquiries; build a strong online community.
* **Social Media Marketing:** Implement campaigns to increase brand awareness and website traffic; utilize analytics tools to track performance and identify areas for improvement; stay updated on social media trends and best practices.
* **Collaboration:** Collaborate with communication contacts across states and creative teams; work with influencers and partners to expand our reach.
**Experience and Competencies:**
* 1-2 years of experience in social media marketing or a related field.
* Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn).
* Excellent written and verbal communication skills.
* Creative thinking and problem-solving abilities.
* Proficiency in social media management tools (Hootsuite, Buffer).
* Strong analytical skills to measure campaign performance.
* Passion for social media and digital marketing.
**Benefits:**
* Opportunity to work with education organizations globally and in India.
* Exposure to various locations in India.
* Learning and development support.
* 24 paid leave days and 12 calendar holidays.
* Medical insurance (individual and dependents).
* One menstruation leave per month for women employees.
* Opportunities for professional development.
* Annual CTC of INR 400,000 onwards (based on experience and competency).
To apply for this job please visit mantra4change.keka.com.