About ISDM

ISDM is an institution founded to create, strengthen and establish Development Management, a domain that transcends the exclusive silos of ‘development perspectives’ and ‘management principles’. ISDM recognises the need to ‘professionalise’ the Leading and Managing of Social Purpose Organisations (SPOs). The institution sees the development space as requiring the application of management disciplines that are unique and tailored to the scale of the sector. Management that doesn’t merely retrofit Business Management to development projects, but one that is born specifically from the coming together of the two crucial domains.

By 2025, ISDM aims to become the go-to management institute for top professionals wanting to transform the development sector for a greater impact on people’s lives. In order to achieve this aim, ISDM has identified three broad focus areas

1. Continuously building the one-year-long Post-Graduate Program in Development Management (PGP-DM);

2. Creating a strong research function that will lay the foundations for Development Management and leadership as a unique domain and discipline;

3. Launching Strategic Capacity Building Programs aimed at influencing and upskilling middle to senior leaders in the social sector through special workshops, short-term courses, and customized convenings.

ISDM has audacious ambitions to build a world-class institution, become a global fountainhead of development management knowledge, and define the domain of development management for the Social Sectors. The belief is that Management for the Social Sectors (or Development Management) will significantly scale up the positive impacts on the lives of people in sustained ways. ISDM is entering a new phase of growth with a revamped program and renewed focus on establishing itself firmly as a preeminent institution in its domain. This requires strategic and energetic institutional leadership.

About Strategic Capacity Building (SCB)

Strategic Capacity Building (SCB) at ISDM began with a view that while the 1-year PGP is impacting fresh graduates and young professionals, Body of Knowledge is focused on curating and building knowledge, there is a great need to work with the mid and senior management and leadership in the sector today, to be able to evangelise the change we want to see and build the society we envision.

The Strategic Capacity Building (SCB) vertical of ISDM works with SPOs to build their foundational capabilities in Leadership & Management and with Corporates to effectively leverage their resources to address the development sector needs and bring out the much desired change in social space.

SCB engages with key stakeholders such as CSRs, Foundations, NGOs, Intermediaries, Collaboratives, Government, Development Professionals, Volunteers, Social Entrepreneurs through:

Open programs for key stakeholders to catalyze social sector leadership such as Executive Development Programs for mid-senior professionals, Nation Building Programs targeting groups such as CXOs, Women Leaders, etc
Custom Learning & Organisation Development solutions which aligns with strategic goals of the organisations
Digital solutions to drive collective & collaborative learning
Advisory services for Impact Assessment to evaluate the effectiveness and significance of changes made on people and planet through programs and projects.

Key Responsibilities

Co create and implement effective marketing strategies , including social media, to increase program awareness and attract applicants
Meet or exceed enrollment targets for each program
Generate qualified leads for the program. Work with the CRM system for lead generation and management
Streamline and optimise the outreach and enrolment process for the programs, working with admission team
Plan and execute effective communication and outreach events such as webinars, events
Data analytics for program admission trends, profile of participants etc. to enhance data based decision
Do competitor analysis from the market on similar programs and use insights to drive program scale and also share inputs with program design team
Manage the budget allocated for the outreach

Experience and Qualification Required

Should have 4-8 years of work experience
Ability to develop and implement effective marketing strategies to promote the program and attract a diverse pool of applicants
Ability to convince and persuade potential candidates to apply for the program, understand their needs and present the value of the program
Familiarity with admissions software, CRM systems, and other relevant technologies to manage and track interactions with prospective participants, ensuring timely follow-ups and personalized communication
Ability to utilize social media platforms for outreach and advertising, staying current with trends and engaging with the target audience
Possess in-depth knowledge of the admissions process, including application requirements, deadlines, and evaluation criteria
Ability to manage budgets for outreach activities and ensure cost-effective recruitment strategies
Understand the competitive landscape and conduct market research to identify opportunities for program growth
Excellent communication and analytical skills
Excellent collaboration skills to work with internal teams (admissions, academic etc), and external partners
Excellent negotiation Skills to negotiate and collaborate with potential participants, organizations and educational partners to facilitate successful admissions
Possessing target oriented approach

Remuneration for this role will be commensurate with qualifications & experience. To learn more about us and apply, check out isdm.org.in/careers.

ISDM is an equal opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.

To apply for this job please visit isdm.keka.com.