Job Opportunity for State Associate – IEC/BCC at India Health Action Trust in Lucknow

Website India Health Action Trust

About IHAT:

India Health Action Trust (IHAT) aims at improving public health initiatives by supporting programs nationally and globally through providing comprehensive technical assistance in program planning, management and monitoring. Pursuant to the Memorandum of Cooperation between the GoUP and the Bill & Melinda Gates Foundation, IHAT set up a Technical Support Unit (TSU) in 2013 to provide techno-managerial support to the Government of Uttar Pradesh (GoUP) to improve utilization, coverage and quality of key reproductive, maternal, new-born, child health and nutrition (RMNCHN) interventions and services in the state. The TSU has been set up from the funding support of Bill & Melinda Gate Foundation (BMGF) through the University of Manitoba (UOM), Canada.

About Program:

The Uttar Pradesh Technical Support Unit (UPTSU) provides integrated Technical Assistance (TA) to the government of Uttar Pradesh (GoUP), which focuses on accelerating progress in reproductive, maternal, new-born and child health, and nutrition (RMNCHN). UPTSU works closely with the GoUP at the state, district and local levels to optimize RMNCHN programs and services. The technical assistance provided by UPTSU is integrated within the GoUP’s health system response for scale-up and sustainability. UPTSU focuses on interventions to improve outcomes in Family Planning, Maternal and New-born Health, and Nutrition, along with Routine Immunization, Digital Health, and other initiatives.

Reporting to:

Team Leader, IEC/BCC

Travel Requirements:

As per program requirement.

Job Summary :

The role of Program Associate requires support in development of digital SBCC strategy, demonstration, and experimental Director to Customer (D2C) campaigning, implementation of strategy/plan and media analysis, and of effective campaign planning.

Key Responsibilities:

Key Deliverables expected from the Job Role

• Developing SBCC strategy and campaigning for effective implementation of SBCC activities approved for Uttar Pradesh

• Plan, develop and guide the implementation of the Digital strategy for SBCC

• Design the campaign flows and execute the campaigns on the D2C digital platform

• Support in the development of communication campaigning through the D2C platform

• Support in media analysis and developing an effective media plan

• Provide support in development of BCC tools/materials of RMNCH-A and nutrition

• Provide support in analyzing campaign effectiveness reports

Key Inputs expected from the Job Role

• Review, analyze and design SBCC/digital SBCC strategies

• Design demo and experimental D2C campaigns on RMNCHA+Nutrition

• Media Analysis and effective media planning

• High-quality documentation- technical and communication writing


• Support other team members as and when required

• Support in developing content for quarterly newsletter-PAHAL

Work Experience:

Essential experience

• Have at least 5 years of experience in designing and implementation of Social Behaviour Change Communication campaigning/activities in the development sector

• Have 2-3 years of experience in digital campaigns preferably using D2C platforms

• Experience in running Digital media activities

• Experience in qualitative data analysis, report writing and documentation

• Experience in understanding and using digital solutions for behaviour change communication

• Communicating with the functional teams and manage the relationship with technology vendor

Preferred experience

• Experience of working in Direct-to-Consumer domain in public health will be preferred

• Experience of designing and running campaigns digitally

• Experience of measuring the effectiveness of the campaigns

• Analyzing the data and generating reports

• Experience of using new age digital communication channels like WhatsApp, Signal, Telegram


Required Qualification

• Master’s in social sciences/ Mass communication or equivalent qualification. Degree/P. G Diploma in Mass Communication

Preferred Qualification

• Certificate course in any digital media/Direct to Consumer digital communication platform

Key Competencies:


  • Strategic Thinking
  • Innovation & Creative Thinking
  • Collaboration for Success


  • Advanced MS Excel for data analysis
  • Excellent written and verbal communication
  • Basic Digital Literacy
  • Prefer to have hands on experience of working on digital media communication/management platform


  • Knowledge on Social and Behavior Change communication
  • Knowledge on development of BCC tools
  • Media analysis and effective media planning
  • Knowledge of new and conventional digital communication channels
  • Knowledge of using digital D2C platforms

Key Performance Indicators

  • Submission of digital SBCC strategy
  • Submission of at least 3-5 communication campaigning for D2C platform
  • Submission of effective media plan

How To Apply :

Interested candidates should submit their applications by clicking the “Apply Now” button provided on this page. Only a complete application submitted through the online portal before the closing date will be considered.

IHAT provides a safe working environment for all its employees; follows the principle of equal opportunity and encourages women applicants. Physically challenged with required skills /knowledge and willing to travel are also encouraged to apply.

We will be following a systematic selection process to fill this position based on experience, competency and suitability. Shortlisting for the posts will take place soon after the closing date. Only shortlisted candidates will be invited for an interview. Unfortunately, we are able to contact only those applicants who have been shortlisted for the interview. If you have not heard from us within 6 weeks of the closing date, please assume that the current IHAT positions are unable to accommodate you at the moment. It is also not possible for us to provide you with specific feedback because of the volume of applications we receive.

IHAT does not charge any application, processing, training, interviewing, testing, or other fees in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it.

Advertisement End Date: 09 June, 2022

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