Website RightWalk Foundation
Location: Hybrid / Lucknow, Uttar Pradesh
The Manager, Strategic Communications will work with the Senior Management overseeing Strategic Communications on planning and implementation of RWF’s stakeholder communications and outreach. In addition, he/she will be responsible for managing all communication channels of the organization and positioning it as an influencer and implementer of public policies promoting equity, inclusion and justice. This role involves working with teams across RWF’s key focus areas.
This role will report to the CEO.
Areas of Responsibility
The list mentioned below provides more detailed descriptions of the role to be performed. It is not exhaustive but illustrates the scope of responsibilities and provides insight into other tasks that may be required or assigned as per need. The tasks/responsibilities are supported by existing critical employees who will report to the position holder.
Communications Strategy
- Deliver and develop the strategic communications plan to support the Foundation’s objectives, extend awareness of its work and increase its reach into key areas and training sector and other audience groups
- Devise communications plans around all the active programs/projects of the organization
- Work with the management team and staff to identify potential internal and external communications opportunities and threats; proactively identify appropriate strategies
- Conceptualizing and implementing the organization’s communications plan that includes design and dissemination of RWF’s knowledge collaterals and key accomplishments
o manage them - Preparing editorial calendar and managing content and outreach for RWF’s digital properties including the website updates, blog, newsletters, videos and social media channels
- Managing RWF brand assets and brand toolkit and updating the same on a regular basis
Communications Operations
- Writing blogs, creating videos, articles for internal newsletters and opinion editorials for external media outlets
- Networking and developing strategic relationships with media and key ecosystem influencers
- Evaluate and apply relevant and innovative communication tools and dissemination methods to maximize content engagement and increase key message efficacy
- Oversee the prioritization and delivery of all of the organization’s communications including Press and PR activity, all print communications, digital communications and activities relating to stakeholder relationship management
- Work with individual programme directors/managers to agree with communications frameworks for delivery partners working on tendered projects: establish areas of responsibility for communications on projects delivered by partners, agree reporting and evaluation measures, monitor activity
Management
- Ensure accountability of delivery on achievement of pre-defined outcomes
- Ensure accountability of delivery of programs and a focus on improving quality of outcomes
- Support professional development and talent planning across the team
- Undertake all administrative tasks necessary to ensure the effective delivery of specified tasks to agreed deadlines
- Ensure effective and economic manpower planning for operational management
- Drive a culture of coaching and mentorship to facilitate capacity building of team
- Coordinate with outside agencies for website design/ development/ maintenance and marketing materials for RWF
Required Qualifications
- Post-graduate degree in Communication or Management with knowledge of the social sector
- 6+ years of work experience with demonstrated success in communications, influencer outreach, public relations
Required Skills and Abilities
- Experience in growing and managing team members
- Demonstrated interest in the social enterprise sector
- High level of fluency in written and spoken English and Hindi
- Ability to create content using Canva, Microsoft Presentation, Word and Publisher
- Basic knowledge of video editing software
- Ability to work independently and proactively, without support staff and with little supervision
- Strong planning and organizational skills, and an ability to be able to set priorities, plan timelines and meet deadlines
Desired Qualities
- Entrepreneurial spirit and ‘get-it-done’ attitude
- The operating style is suited to working in a small organization setting, where teamwork and resourcefulness are highly valued
- Excellent leadership skills, including the ability to manage multiple projects at a time
Personal Attributes
- Strong alignment with RWF’s mission of driving Equity, Inclusion and Social Justice in building stronger education ecosystems in India
- Results-focused with a strong sense of ownership
- Enthusiastic to do whatever it takes willing to take personal accountability for the delivery of goals
- Ability to think creatively, with discerning and sensible judgement
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