PETA India
**Job Title:** Youth Outreach Coordinator
**Organization:** PETA India
**About PETA India:** PETA India is a charitable company dedicated to promoting animal rights and welfare. We work to expose animal cruelty and advocate for policy changes to protect animals. We are committed to educating the public about ethical treatment of animals.
**Job Location:** Mumbai, India
**Position Summary:**
The Youth Outreach Coordinator will be responsible for implementing PETA India’s outreach program targeting teenagers and young adults. This role involves developing and executing engaging campaigns, recruiting and managing youth volunteers, and collaborating with media and brands to amplify our message. The Coordinator will also mentor the Youth Outreach Assistant.
**Responsibilities:**
* Develop and maintain a calendar of youth outreach events across India, including tabling events, speaking engagements (online and offline), and participation in youth-focused events (college festivals, vegan festivals, concerts, etc.).
* Recruit and manage a database of youth volunteers at colleges and universities nationwide, providing guidance and support for their outreach activities.
* Participate in brainstorming sessions to generate innovative ideas for campaigns, blog posts, and online engagement strategies.
* Research celebrity news and trends to identify opportunities for youth outreach collaborations.
* Identify youth-focused brands and develop strategies for engagement.
* Create and implement activist opportunities for young people.
* Respond to media inquiries regarding PETA India’s youth outreach work.
* Mentor and guide the Youth Outreach Assistant.
* Perform other duties as assigned by the supervisor.
**Qualifications:**
* Fluency in English and Hindi; knowledge of other Indian languages is a plus.
* Bachelor’s degree in a related field or proven experience in youth marketing.
* Strong understanding of animal rights issues.
* Public speaking experience.
* Knowledge of and interest in youth culture, celebrities, and social media.
* Understanding of modern marketing concepts and strategies.
* Excellent relationship-building, interpersonal, written, and verbal communication skills.
* Exceptional analytical, organizational, and time-management skills.
* Self-motivated, results-oriented, creative, energetic, social, confident, assertive, and persistent.
* Strong strategic thinking skills and long-term vision.
* Commitment to PETA India’s objectives.
**Experience Required:** Proven youth marketing experience or equivalent experience in a related field.
To apply for this job please visit www.petaindia.com.
