Website Teach For India

Position Summary

Reporting to: Senior Manager, Digital Communications

We are looking for an exceptional storyteller and social media marketer to take the reins of both national and (select)regional digital communications at Teach For India. You will play a critical role in Teach For India’s brand-building efforts, thereby impacting the overall visibility of our work and our collective impact in a big way. You will also support the Senior Manager, Digital Communications by gathering and disseminating impactful stories to important stakeholders: prospective Teach For India Fellows, our Alumni community, Students and Donors.

This is an exciting role for someone who enjoys content generation as well as innovation and social media. From creating and supervising posting calendars, preparing detailed monthly analysis and newsletters, to supporting respective regional POCs to build brand narratives through meaningful content in this role, you will get to project manage a 360-degree communication experience. You will also be expected to oversee social media designs and video content. Through a good balance of execution and strategy, you will sustain the digital presence of the national brand of Teach For India, while building from the ground up the regional brand narratives.

Responsibilities

Manager, Digital Communications will be responsible for maintaining the digital presence of Teach For India national brand through inspiring social media content, newsletters and innovations and strategically building regional brand narratives for selected cities.

Strengthen the National and Regional Digital Communications

Plan and execute the national and regional communication strategy to achieve goals to increase brand visibility on social media (Facebook, Instagram, Twitter, LinkedIn, YouTube, Medium, Newsletters)
This responsibility will include, but will not be limited to – curating and writing stories of Fellows, Students, Alumni and Donors, planning monthly content calendars, and executing campaigns that increase brand awareness for goals listed below and reporting and documenting monthly digital media analytics
Strategy, curation and execution of Some Good News, Teach For India’s monthly newsletter and maintaining a readership of 5000. Oversee design, copy, videos and innovations to ensure quality and reach
Plan, execute and analyze periodic campaigns to increase social media brand equity
Build relationships with influencers and celebrities to drive engagement and advocacy and traffic on our digital media.
Identify innovative formats to tell the stories of the key stakeholders
Organically engage with other brands online and build dialogues

Plan and deliver high-quality events coverage

Execute effective social media campaigns for Teach For India events
Support respective POCs with coverage of selected regional events

Work closely with the Senior Manager and Director in these areas

Deliver insightful reporting to Leadership Team
Any flagship projects (e.g. online campaigns like #DoMoreBeMore)
Support Teach For India’s PR efforts by amplifying the media mentions through social media
Work closely with the PR manager on the Senior Leadership Team Advocacy
Support regional teams in identifying powerful stories that would resonate with media

As a Manager at Teach For India

Contributing to the team goals and priorities beyond individual goals and priorities
Serving as an ambassador of the Teach For India brand and an advocate for our work and for educational equity in our country through both internal and external communication after commiting time in our classrooms to understand our work more deeply
Supporting with key organizational areas such as Recruitment, Selection, Fundraising, Volunteering, Movement Building

Minimum Qualifications, Experiences and Expectations

Graduate/Postgraduate in any field
2+ years of relevant work experience in social media or digital marketing roles
Excellent communication – written and verbal
Ability to develop content consistent with the Teach For India brand voice, style, and tone
Entrepreneurial attitude can work independently, with an ability to make decisions in a fast-paced environment
Strong organizational skills, project management and reporting and analytics skills with a focus on excellence and accuracy

Preferred Qualifications, Experiences and Expectations