Job Opportunity for Manager – Public Relations at Breakthrough Trust in Bhubaneshwar, Odisha

## Job Description: Manager – Public Relations

**Breakthrough Trust** is a leading non-profit organization dedicated to using arts and culture to promote human rights and inspire social change. We are committed to creating a world where violence against women and girls is unacceptable. 

**We are seeking a passionate and experienced Manager – Public Relations to join our team in Bhubaneshwar, Odisha.** This role will be instrumental in building a strong media network in the state and coordinating media activities for our Gender Transformative Education System (GTES) program.

**About the Role:**

The Government of Odisha’s School and Mass Education (S&ME) department, in partnership with Breakthrough and the Abdul Latif Jameel Poverty Action Lab (J-PAL) South Asia, has introduced a gender equity curriculum into the syllabus for students across government schools in the state. This curriculum, designed by Breakthrough, uses interactive classroom discussions to encourage adolescent boys and girls to reflect on culturally embedded gender norms, roles, and discriminatory practices to transform their gender attitudes, aspirations, and behaviors. 

The Manager – Public Relations will play a crucial role in amplifying the impact of this program by:

**Key Responsibilities:**

* **Media Relations:**

    * Build and maintain a network of local journalists covering gender in education.

    * Plan and source material for media releases.

    * Write press releases and prepare information for media.

    * Operationalize the organization’s PR strategy.

    * Identify brand promotion opportunities and leverage them to raise awareness about Breakthrough’s work.

    * Develop and nurture media relationships with media houses, platforms, and journalists.

* **Media Fellowship Program – Odisha:**

    * Plan and execute state-level media training programs to build a pool of journalists covering gender in education.

    * Develop curriculum focusing on media sensitization, trainings, and on-ground visits for journalists.

    * Support the organization’s media advocacy efforts.

    * Plan and execute media events related to media programs and relations, including interstate travel.

    * Support the state program team with local media and other related activities.

* **Mass Media Dissemination:**

    * Collaborate with the media dissemination agency to plan and execute all media dissemination activities across programs, including planning, determining ROI, reach, and internal logistics and documentation.

**Specific Knowledge, Skill & Experience Required:**

* 7 to 9 years of relevant experience in news media or public relations agency.

* Excellent written and verbal communication skills in Odia & English.

* Ability to operationalize strategy, with excellent planning and organization skills.

* Strong networking and presentation skills.

* Complete and in-depth understanding of media needs and media relationships.

* Accurate with strong attention to detail.

* Understanding of communication strategy and ability to translate key messages into content.

**About Breakthrough:**

Breakthrough is a dynamic and impactful organization with a proven track record of success. We are committed to creating a world free from violence against women and girls. We believe in the power of collaboration and are proud to partner with governments and other organizations to achieve our goals.

**Breakthrough Values:**

We are guided by the following values:

* Dignity

* Integrity

* Equity

**Breakthrough is an equal opportunity employer.** We consider applicants for all positions without regard to race, color, caste, religion, creed, gender, national origin, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. Our policies and procedures reflect our commitment to child safeguarding.

**To learn more about Breakthrough, please visit:** www.inbreakthrough.org