Job Opportunity for Ad Campaign Associate at iDreamCareer in New Delhi

What we’re looking for

Are you a result-obsessed, flexible, smart, analytical, strategic yet execution-focused, hungry, and passionate Digital Marketer? Interested in working in a high-impact and extremely visible role? If yes, this opportunity will appeal to you. Come join our Marketing Team and help double our leads and user metrics.

We are looking for an extremely smart, results-oriented Ad campaign Associate to come to join our team. The successful candidate will be responsible for conceiving, planning, and executing best-in-class website marketing strategies and driving the online paid (Google Adwords, LinkedIn, Facebook, Instagram) marketing channel.

The candidate will propose, plan and execute new campaigns and regularly fine-tune existing ones with minimal oversight to achieve project goals.

Responsibilities

• Execute and manage our entire paid marketing portfolio on Google (PPC, DSA, YouTube, Discovery, Performance Max etc), Facebook, LinkedIn and other platforms.
• Analyze and optimize pay-per-click (PPC) campaigns.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, in accordance with organization goals.
• Develop PPC strategies to increase online visibility
• Creating, maintaining, and optimizing paid campaigns through Google, and paid social platforms.
• Manage Budget And Make Best Strategies For Effective Bidding To Make Maximum ROI.
• Perform AB Testing By Creating Different Ad Copies With Different Headlines.
• Review, analyze and optimize landing pages according to the campaign performance
• Regularly perform keyword research and competitor analysis to add/remove campaign keywords
• Grow engagement through paid campaigns across key social media platforms.
• Monitor analytics to make recommendations to improve engagement.
• Identify and report issues found, then verify that issues are resolved.
• Perform regression testing.

Skills & Requirements

• A minimum of 1 year of working experience in the same role
• 100% understanding of PPC Marketing and tools (research + campaign execution)
• The ideal candidate will have a demonstrable smart marketing mind
• Understand the need to measure and appropriately quantify marketing projects
• Strong bias for action and ability to prioritize projects
• Ability to quickly identify non-performing projects and kill them if need be
• Possess an understanding of the differences between B2B and B2C marketing
• Be willing to help your teammates, share your knowledge with them, and learn from them
• Be open to receiving constructive feedback and turning it into process improvements

Remuneration

Industry-standard basis experience

About Us

iDreamCareer is India’s leading EdTech venture recognized as World’s top 200 Edtech companies by ASUGSV Summit 2020 & the top 100 EdTech companies in South Asia by Holon IQ 2020. It works with high school & undergrad college students via its full-stack career guidance product that includes content on careers, colleges, exams, scholarships, psychometric assessment tools & one-on-one live counseling.

Equal Opportunity Statement

Our company embraces diversity in all of its forms and fosters an inclusive environment for all people to do the best work of their lives with us.

We are an equal-opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender, identity, family or parental status, national origin, veteran, neurodiversity status or disability status.