Website Breakthrough India
Breakthrough is looking for an Assistant Manager- Public Relations who will work with the Media department, assist and coordinate PR for the organisation. The role will be of PR-media communications, organisational positioning and operations. This role will report to the Senior Manager- Public Relations and perform the key responsibilities as mentioned below:
Key Responsibilities:
Public Relations:
● Plan and source material for media releases from within the organisation
● Write press releases and prepare information for media
● Operationalise the organisational PR strategy
● Identify brand promotion opportunities and leverage them for spreading awareness about the organisation’s work
● Build networks, partnerships and develop media relationships with media houses, media platforms and journalists on behalf of the organisation
● Develop and support the media advocacy efforts of the organisation
● Plan and execute media events for the organisation
● Candidate will be required to network with journalists in UP, Haryana & Jharkhand who report in Hindi.
Mass Media Dissemination:
● Work with the media dissemination agency to undertake and execute all media dissemination activities across programs (includes planning, determining ROI, reach and internal logistics and documentation).
Specific Knowledge, Skill & Experience Required:
· 5 to 7 years of relevant experience in Media organisation or in PR agency.
· Bachelors or master’s degree in Journalism/ Public Relations/ Mass Communications or in the relevant field.
· Must possess excellent written and verbal communication skills in Hindi & English.
· Complete and in-depth understanding of media needs and media relationships
· Understanding of communication strategy and ability to translate key messages into content
· Ability to operationalize strategy, excellent planning and organisation skills
· Accurate with strong attention to detail
· Strong networking and presentation skills
· Preference will be given for efficiency to write and read in Hindi.
About Breakthrough:
Breakthrough was founded in 1999 with the mission of using arts and culture to bring human rights issues – especially violence and discrimination against marginalised groups — into mainstream conversation and inspire critical mass of people to take action for change. Its award-winning music albums and campaigns have won innumerable awards and have stirred unprecedented discussion across India about women’s rights and brought the problem of domestic violence out from behind closed doors. Earlier partnerships with the Ministry of Women and Child Development for dissemination of our media and IEC products ensures that the messaging reaches large numbers as can be seen by the Bell Bajao campaign that reached 130 million in Phase I and 110 million in Phase II. The support was received pro-bono and is estimated to be worth INR 150 million. The Ministry has adopted Breakthrough’s MissionHazaar campaign on preventing sex selection under its flagship “Beti Bachao, Beti Padhao” campaign and is disseminating the TV spots, curriculum and communication guide in 12 Indian languages.
Breakthrough’s current work spans across 5 states on transforming gender norms to prevent Violence against Women & Girls, and exploring the interlinkages between its various manifestations. Breakthrough makes innovative use of media, arts and technology including digital and mobiles, leadership development and community mobilisation to activate critical mass of people who will deliver the culture change needed to make violence against women and girls unacceptable. Centre to this is a gender equity curriculum, called Taron ki Toli that builds gender equitable views among adolescents 11-18 year olds, in school and in the community. Breakthrough uses leadership development to build capacities of 15-25 year olds to transform themselves and recruit others to make violence against women and girls unacceptable. It also works in the community with influencers and gatekeepers to shift norms to prevent violence and build values for girls and women. Media and arts infuse all our work and building evidence is a strong focus. Strategic partnership with governments are key – currently partnering with the Department of Education, Government of Punjab to apply gender lens to middle school curriculum across government schools. Currently reaching 573,000 adolescents and their communities to prevent violence against women and promote a culture of human rights, Breakthrough plans to reach 2 million adolescents over the next few years.
Breakthrough Values:
The position holder will be expected to work in line with organisational values which are:
● Dignity
● Integrity
● Equity
Breakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, national origin, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. Our policies and procedures reflect our commitment to child safeguarding.
To know more about Breakthrough, please visit – www.inbreakthrough.org
You can submit your resume accompanied by a cover letter, giving reasons in support of the suitability for the position and mentioning the current/expected salary. Send it by email to jobs@ inbreakthrough.org by or before 15 Oct 2022 or click the link below.
To apply for this job please visit www.btconnect.org.in.
