Job Opportunity for Associate / Senior Associate – Content Designer, Centre for Rural Development at The Nudge Institute in Lucknow

Website The Nudge Institute

About The/Nudge

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors

About the Program

The Asha Kiran program aims to catalyze impact at scale by partnering with private sector and government, to implement livelihood interventions for women in poor households.

Who are we solving for?

  • women farmers from landless, marginal and small landholders
  • with an average family size of 5-6 members
  • who have unpredictable wage labour
  • male members migrate for livelihood opportunities
  • These farmers need a diversified & sustainable income to withstand life shocks, as well as to improve their food & income security,  asset value & savings, and access to safety nets and financial instruments so as to come out of poverty. 

What are we solving for?

Farmers in India have experienced newer opportunities through livestock-based livelihood models promoted by govt/ markets, but there’s a need to build sustainable pro-poor models at population scale. While we are implementing livestock promotion models (backyard poultry and goatery models) in Uttar Pradesh, we also recognise and work towards building a deeper understanding of the value chain to create incentives for markets to participate & leverage govt resources to solve for: 

  • Infrastructure (Land & assets, Information & Technology) 
  • Standardization of rearing practices 
  • Forward & backward linkages for farmers
  • Collectivisation of efforts through community institutions (SHGs)
  • Organized production

What will you do at The/Nudge?

The Content Designer will be spearheading all the content used in Backyard Poultry and Goatery programs. He/She will be responsible for 

  • Collaborating with Product, Marketing, Ops, L&D teams and gathering the content requirements. 
  • Structuring and creating various forms of content (audio-visual content/animation/image/poster)- our didi’s are visual learners 😀
  • Collecting feedback on the content, and iterating on the content. 
  • Managing Interns or freelancers and delivering the work based on timelines.  

Who are we looking for?

  • 2-5 years experience in content creation (audio-visual content- videos, animation, posters).
  • Prior experience in creating content for marketing or learning and development.  
  • Must be fluent in Hindi.
  • Must be creative and be able to collaborate with different teams. 
  • Comfortable with a fast-paced working environment. 
  • Willing to travel on the field in remote districts of Uttar Pradesh. 
  • Well-versed with content creation tools. (Canva, Adobe Premier, Animaker, Figma etc..) 
  • The role shall be based out of Lucknow. 
  • Bachelor’s degree in Marketing/Communication/Graphic Design (preferred)
  • Prior experience of working with rural audiences/ NGO will be a plus. 

What makes this role exciting? 

You will have the exciting opportunity of designing content for rural women, who have never been to school. There is very little research on what kind of content works for this audience. As the owner of content design in a 0-1 social enterprise, you will get to work across marketing, L&D, and tech teams. 

We aspire to be an inclusive and diverse organisation and encourage qualified individuals to apply irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity.

To apply for this job please visit