Job Opportunity for Content Creator, The Youth Awareness Project (YAP) at The Nudge Institute in Bengaluru

Website The Nudge Institute

About The/Nudge:

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all.  We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:

  • Centre for Skill Development & Entrepreneurship (CSDE): enables underprivileged youth to lead flourishing lives
  • Centre for Rural Development (CRD): enables rural families to come out of extreme poverty
  • Centre for Social Innovation (CSI): nudges top talent to solve India’s biggest challenges

In joining the Future Perfect team at the CSDE vertical of The/Nudge Institute, you are joining a team charged with ensuring quality interventions for the underprivileged youth in the country. You will be primarily working on an exciting initiative at The/Nudge that aims to build and deliver high-quality English and employability content that is engaging and relevant for youth. 

We are looking for highly energetic, passionate, and high ownership early team members. The team is outcome-focused, committed to ensuring a quality education for youth, and excited about creating English learning interventions that drive positive behaviour and mindset change in adults. You will flourish on this team if you are: collaborative, able to handle pressure, results-driven, love to improve, and have fun while working hard continuously.  

At The/Nudge you will:

  • design for user and market
  • design for content that is contextual and relevant to our target audience
  • understand the needs of employers to develop content that is in-tune with industry requirements
  • learn from other players in the industry who are leveraging the same platform
  • create multiple high-quality scripts on a daily basis
  • think creatively and storyboard the content
  • keep up with/be on top on ongoing trends especially in our niche segment and adapt them to suit our content needs 
  • define the quality of videos being produced by actors and video editors
  • work closely and coordinate with actors and video editors to implement the script, and with the Instagram outreach team for posting content
  • continuously engage with the feedback loop to deliver the best quality content

Apply if you: 

  • have a bachelor’s degree or above, in any discipline
  • can speak and read Kannada fluently and has a strong grasp of English (CEFR C1 or higher)
  • understand our target audience in-depth and create content that appeals to them
  • can navigate Instagram like a pro and have a basic knowledge of Instagram algorithm
  • can prepare well-structured drafts of the scripts suited for Instagram reels and carousel posts
  • have a good knack for storytelling and the ability to create high impact content for social media
  • knowledge of Canva or any other open source graphic design platform
  • ability to work in a fast paced environment and adapt to quick changes.

To apply for this job please visit